It's Potent! Eye Cream

I ordered Pure Biology twice on Amazon and straw inside was broken. Meanwhile I decided to stop at Ulta. One of the techs suggested this cream and the concealer. This cream is amazing. I hardly write reviews, but I use Clinique, Lancome, Tarte, and this is excellent. It makes my under eye supple and am so impressed.

Considering how thick the product is, it goes on smooth and sinks in relatively quickly. However, it does not help dark circles, puffiness or dehydration. While I can't personally say anything for wrinkles since I've yet to spot my own, I can’t imagine It’s Potent! being superior to a doctor-recommended brand or a homemade remedy due to its ingredient list and lack of patents.

This did nothing to my undereye issues. Did not brighten one bit

I actually got a sample of this from Ulta in the tiniest cutest little jar. Eye cream samples are great because you need so little so it lasts a long time. I've been using this little jar for almost 2 months now I would say. I'll be out of it soon. I'm only 23 and don't have any undereye issues, really. But using eye cream early on is important. I like eye cream for …Read more

I've been using this eye cream for a few months. I don't think I will repurchase it once I'm out. It's a decent eye cream but I really don't think it's worth the price tag. Here are my thoughts:

Pros
- decently hydrating
- wears well under makeup
- cute packaging

Cons
- doesn't help with de-puffing
- doesn't …Read more

The packaging is really cute! The product lasts me 6 months, I've used this for 2 years now, and find it's great as a night time ritual, I apply heavily and allow it to sink in (which it does), then I awake to BRIGHT well rested eyes! For the price, it's great value. And the result is great! ****

Extremely disappointed in this product. Did not do anything about my puffiness, dark circles, or wrinkles! I would have been pleased with improvement in at least one area. However- NOTHING. Doesn't live up to any of its claims. Do not waste your money. I used it everyday for three months.

So-so product, it has a very minimal effect on my puffy and dark under eye for a bit pricey eye cream. I should have researched first before buying.

Just finish my first bottle, it is good, it is no just so so, want to try something else, probably not repurchase again

This cream just didn't do anything for me. I didn't notice any reduction to dark circles or fine lines. As I am getting older I'm needing more from an eye cream so for someone in there early 20's this would be fine.