2.7

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178 reviews
42%
would repurchase
3.4/5
package quality

price range

Reviews


4.0
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Mar/16/2013

I agree with the reviewer a couple posts down, this product should be used sparingly! Be patient, use caution, and you'll see some results. :)

I have long blonde hair, the bottom 1/3 has been colored/bleached while the top 2/3 is all natural. So it's a very slight ombre effect going on. The winter months can get kind of drab so here's how I utilize this …
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1 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Medium

HairBlond

EyesGreen



1.0
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Mar/15/2013

LOVED this product when I first used it - turned my dark blonde hair a really lovely light sun-kissed blonde... and then it all went wrong... I must have used the spray maybe only five times and my hair started breaking off in chunks, I'm not even joking, I now have large sections of hair where it is no longer than five cm's long (the rest of my hair is shoulder length), its now also …Read more

3 of 4 people found this helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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Mar/10/2013

I know there has been a lot of negative reviews on this one but I've got a positive one! :)
I've got naturally blonde hair, it's waist length, curly and super thick. I wanted to lighten my hair a little bit a few years ago so I decided to purchase this.
I ONLY use it during the winter months when my roots are a little darker and my blonde needs a little boost. I do not …
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0 of 1 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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Mar/10/2013

do NOT buy this product. I am agreeing with all the negative reviews i have read on this product, and if you still have anything positive to say about it please please do not continue using it.
I started using this product with mousey brown hair and was so so happy with the results at first, its changed to a lovely, really unusual caramel shade that i was constantly getting complimented …
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3 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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fromMirkku

Mar/07/2013

I've read a lot of negative comments about this product but I have to disagree. I must say that I've never dyed or colored my hair before in any way. This is the first product I've ever used to make my hair lighter.
Already after 3 times of using it I noticed a difference. It took the people around me a lot longer (the bottle was almost empty by then) but I consider that a …
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2 of 4 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlond

EyesBlue


4.0
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Mar/05/2013

I personally love this product! I use it for about a week straight after getting my hair freshly highlighted, and it lightens my hair so much! I think most of the people commenting here are taking the product for advantage however. Although the product claims to contain a heat protectant, I still use heat protectants on top of it. Before I blowdry my hair, I put a quarter size amount of blow …Read more

3 of 4 people found this helpful. Did you?

About reviewer (2 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesGreen


4.0
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Feb/27/2013

Only used this once so far but love it. My highlights tend to get brassy and darker in between salon visits. I've also always wanted my base lightened a bit in my part line and around my face.

One application of this and my highlights look refreshed -minimal change to my base color. I think this will extend time between salon visits and save a lot of money.

It was …
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1 of 2 people found this helpful. Did you?

About reviewer (2 reviews)

Age44-55

SkinOily, Fair-Medium

HairBlond

EyesGreen


3.0
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Feb/26/2013

I was really loving this product ... I have naturally dark brown and have several blonde highlights I used this on my roots to blend in my color a bit .. I occasionally used it all over. It did not make my brown hair orange and made my hair blend in nicely.. But it is EXTREMELY damaging. If you are going to use this with moderation go for it but DO NOT use this more then once every two weeks …Read more

5 of 6 people found this helpful. Did you?

About reviewer (7 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesOther


1.0
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Feb/24/2013

I was excited to try this and while in theory it reminded me a lot of Sun-In from years ago, I had hoped this would work better. It did lighten the hair but also caused A LOT of breakage, far more than almost any salon or even home highlight process would. I used this maybe about 3 or 4 times and my hair was EXTREMELY healthy before using it. The the horrible breakage started. I wanted to cry. My …Read more

2 of 2 people found this helpful. Did you?

About reviewer (3 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGray


1.0
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Feb/03/2013

THIS PRODUCT WILL DESTROY YOUR HAIR REGARDLESS OF HOW YOU USE IT.

I would like to correct some of the assumptions of Lillypad69 who has decided to blame those who DO properly use this horrific product and have their hair destroyed.

She wrote:
DO NOT use over a long period of time! -

I DID NOT USE IF OVER A LONG PERIOD OF TIME. I used one quarter of a …
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16 of 21 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesGreen