2.7

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178 reviews
42%
would repurchase
3.4/5
package quality

price range

Reviews


1.0
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Jul/29/2013

I just ended up having to cut up my mid-back length hair up to a bob to try and get rid of the frazzled mess that it now is thanks to this DEVILS POISON! So just hoping it will grow out now.

I have spent hundreds on leave in treatments etc, but its like I now have mutant hair resistant to anything else! Although maybe if I hadn't used them it would be worse?

ALso …
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7 of 8 people found this helpful. Did you?

About reviewer (1 reviews)

Age30-35

SkinVery Dry, Fair

HairBlond

EyesBlue



1.0
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Jul/28/2013

This is the first product I have ever reviewed, however based on the damage caused to my hair, I felt it was my duty to warn other ppl who may be using this, or consider using it!!!! I always read product reviews on makeupalley prior to usage, so I was well aware of the numerous postings of how much damage this product caused. With that being said, I typically still like to try things even if …Read more

10 of 10 people found this helpful. Did you?

About reviewer (3 reviews)

Age25-29

SkinOther, Fair

HairBlond

EyesGreen


1.0
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Jul/23/2013

This product made me so angry. I used it for about a year, and first I thought it was amazing for quickly retouching up my routs. My boyfriend gave me a lot of compliments about the color being so amazing, so I continued using it. After a few months I noticed that I was drastically LOSING HAIR! It looked dead, burned; my hairdresser was in shock when I came to the salon. After my …Read more

10 of 11 people found this helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlond, Straight, Coarse

EyesBlue


2.0
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Jul/11/2013

I have only used this a few times on my roots. i won't use it again, because of all the negative reviews on here. sure, it will work well in the beginning and then the damage can show up later. but i want to dispel the rumors on the internet about metallic salts in this product. unless one of the words in the ingredient list is another name for a metallic salt, i don't see it, so …Read more

4 of 4 people found this helpful. Did you?

About reviewer (4 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesHazel


1.0
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fromalimce

Jul/11/2013

This is the first review I've ever written online about anything but my horror at what this product has done to my hair has led me here! It should be immediately recalled, the info on the packaging is completely misleading and it actually burns hair!
Having missed my regular hair appointment and not being able to get it rescheduled for 3 weeks, my roots were beginning to show so I …
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4 of 5 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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Jun/29/2013

Huh, I came to check out the reviews and was surprised by how many of them were bad. I only use this about twice a month. My ends are hi lighted but I want to keep my roots blonde ish. I only wash my hair 2 times per week. I uses sulfate free shampoo and cone free conditioner and no heat. I don't even own a hairdryer. 1 day before I go to shower I put some on when my hair is all oily. I …Read more

3 of 4 people found this helpful. Did you?

About reviewer (23 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesHazel


1.0
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Jun/25/2013

Bought this product about a year & a half ago because I was a dark blonde looking to go lighter and was afraid of completely dying it. First I'd like to say that I never abused this product and used it carefully & stopped when I got my hair to the color I wanted. I looked up reviews and things seemed fine, however my hair dresser seemed weary. But, because of the approving comments …Read more

8 of 9 people found this helpful. Did you?

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBrown


1.0
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Jun/14/2013

Exactly as the previous review :( when I first started to use this product I loved it, I used it to lighten my roots so I wasn't dying my hair to often :/. But after a period of time as my hair grew I noticed my hair was getting really crunchy when dry and squishy/overly stretchy when wet (about fringe length all the way round the top layer of hair). I started using treatments/conditioners …Read more

3 of 3 people found this helpful. Did you?

About reviewer (6 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesGreen


4.0
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Jun/09/2013

Im afraid to leave a good review of this product. Contrary to what everyone is saying, I rather enjoyed it. I usually use Sun-in in the summer to lighten my hair to the shade I like, then get stuck with roots for the winter. I have pretty thick, pin straight medium blonde hair and Ive been using the lightening spray for roughly 2 years now and have never really found an issue with it other than …Read more

3 of 4 people found this helpful. Did you?

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlond

EyesGreen


2.0
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Jun/02/2013

This stuff isn't as horrible as people say but it isn't great either. People that have horror stories and comments about the product ruining their hair most likely over used the product. Keep in mind that the bottle clearly states that it contains hydrogen peroxide which makes the lightening effect but can also damage your hair severely. This product is for people whose hair is in …Read more

1 of 3 people found this helpful. Did you?

About reviewer (5 reviews)

AgeUnder 18

SkinNormal, Tan

HairBlond

EyesBrown