I am normally not a big eye-shadow wearer, mostly because my eyelids don't show much (not due to age, just the way it has always been). Because my eyelids are more deep set than some, there are only a few eye-shadows I've tried that don't transfer and crease severely, to come out looking like a muddy mess after a few hours. Physicians Formula Shimmer Strips and Almay Intense i-Color Eye Shadow for browns are the exceptions to my otherwise, steer-clear rule. I like the color choices in this palette, and it takes only a small bit to do the job. It can be applied lightly for a hint of subtle color or built up for the smokey-eyed look. Prior to buying this product, I dared not go for the smokey-eye look because I didn't want to look like someone punched me in the eye. These colors, because they are designed to complement one's eye color, don't give me the "scare" of choosing decent colors on my own. I would definitely recommend this product, also, because the instructions on how to apply it are easy to follow (eye shadow are among the few cosmetics where it is easy to go wrong without proper technique). I also use Almay's matching mascara from this line. It's great on sensitive eyes that don't tolerate other mascaras all that well. Kudos to Almay!