57%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
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12 years ago

LOVE this hair colour! I have used every boxed haircolour on the market in Canada and this is the only one I will ever buy again. It is super easy to use, the foam is thick and doesn't drip down...

About reviewer (78 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue



1.0
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12 years ago

Went with this product (instead of my old reliables L'oreal Excellence & Feria) just to see if I could get less fading. Boy, what a mistake. I chose shade 5A Medium Ash Brown, wanting to even out...

About reviewer (145 reviews)

Age

SkinOily, Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


5.0
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12 years ago

I have been paying $200+ to get my hair dyed/highlighted light blonde professionally for 15 years, every 4-6 weeks. It's become too costly to keep up so yesterday, on a whim, I tried this as...

About reviewer (7 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Coarse

EyesBlue


5.0
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12 years ago

I used this on a whim. My hair is naturally dark brown/black. I got the Luminous Natural Black. It was easy to use and the directions were right on. I love the way it colored my hair and its...

About reviewer (106 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBlue


5.0
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12 years ago

I cannot get over how much I love this product! I was extremely extremely skeptical on getting it at first, I thought it sounded too good to be true and I rarely ever use drugstores dyes. But one...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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12 years ago

By far this is the best color kit i´ve tried. It´s super easy to apply, it smells very nice, and the color is very accurate and long lasting. It didn´t friy my hair. I used 5A.

About reviewer (251 reviews)

Age25-29

SkinAcne-prone, Medium

HairBrunette

EyesBrown


2.0
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12 years ago

I would not recommend this hair dye for anyone with dark hair. I have dark brown hair, and used this product in the Deep Cherry colour. I followed the instructions exactly, but it was almost a...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


2.0
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12 years ago

I purchased the Deep-Brown-Black color last night at London Drugs for $12.95. I'm always looking for an easier way to apply hair color and the foam application caught my eye. It was easy to apply...

About reviewer (114 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


4.0
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12 years ago

i have tried over 5 box dies mostly from L'Oreal seeing that there have been lots of great reviews. i have long, thick, curly, naturally light brown hair and its taken me about a year to get it my...

About reviewer (1 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlond

EyesOther


2.0
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12 years ago

HATE THIS. I bought the shade #6G which is supposed to be a lighter golden brown color. My hair had already been dyed and faded to a color similar to the box so I thought I'd get the same color...

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesBrown


5.0
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12 years ago

I have finally found the perfect hair colour for me. 9N is simply lovely, such a warm, natural nuance of blonde. I also have some highlights, and that always helps achieve a great colour. It is...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesHazel


2.0
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12 years ago

This might be suitable for light hair, but I wouldn't recommend it for brunettes. The foam is easy and it doesn't make your hair smell/feel bad, but I felt the color wasn't that great. I noticed...

About reviewer (6 reviews)

Age19-24

SkinDry, Olive, Warm

HairBlack, Wavy, Coarse

EyesBlack


5.0
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12 years ago

Its been years since I have bought hair color at Walmart or Target. I usually use the Ion from Sally, and have found that to be reliable and generally a good product. I bought this on a whim,...

About reviewer (9 reviews)

Age56 & Over

SkinVery Oily, Fair

HairBlond

EyesGreen


5.0
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12 years ago

I love this product! I have fine blond hair and dye it just to get more volume and this product make my hair much thiker and give it a lot of shine. Also my daughter using it all the time. I will...

About reviewer (2 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesGreen


4.0
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12 years ago

I just colored my blond hair and dark brown roots with this product in 10N (Extra light natural blonde) I did not expect my roots to go as light as they did without pre-lightening them first! My...

About reviewer (23 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBlond, Straight, Coarse

EyesGreen


1.0
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from

12 years ago

I should have read reviews on this before buying. It does NOT cover gray hair - even though the box says 100% gray coverage. I left it on for the entire 30 minutes, and I can still see gray at my...

About reviewer (70 reviews)

Age56 & Over

SkinOily, Fair, Neutral

HairBrunette, Other, Other

EyesBrown


5.0
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12 years ago

I have been dying my hair for a while now, but I always had my friends help me dye my hair. However, I wanted something that i can do on my own for my long hair. So, I did my research on these...

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesGreen


4.0
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12 years ago

I love this stuff. I'm on my third box, all deep cherry brown. I'm a natural brunette and find this just gives me a nice mahogany colour. It couldn't be easier to apply, no mess, no drips. I...

About reviewer (114 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


5.0
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12 years ago

I use this on my daughter. She has LOADS of hair! Very long and thick. She buys just one box and it completely covers all her hair. We have tried others and have had to consistently buy 2 boxes...

About reviewer (5 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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12 years ago

Generally, I search reviews of products before buying and trying. I wanted to color my hair, just a smidge different and I wasn't devoted to any brand (My hair stylist has constantly put the fear...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel




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