This foundation basically ruined me for drugstore foundations. First of all, if you're Asian or just can't find foundation that is the right shade of yellow, you will probably find it with Shiseido. I have been searching for a drugstore equivalent of my shade 040, and have come out empty handed (I live in the US where makeup is not typically tailored to Asians). The finish is medium to full coverage, and semi-matte. I often use it as a spot concealer because it builds up really well and blends into a very natural finish. Although this is semi-matte, I don't think there's much "oil control", so it's a good idea to set it with a little bit of powder if you're oily. I get oily on my T-zone and this will slip off my nose after a couple hours, but so does just about everything else, so I'm not particularly bothered by this. What I love about this foundation is that it really does look like skin, makes skin look naturally beautiful. It also sits over pores nicely and does not accentuate dry spots much. It's super easy to use. With many foundations, there is a learning curve to applying them where you try a thousand ways to make it work for you, but this one is apply-and-go for me. Although, if you do have dry skin, moisturize well beforehand and it makes the product glide on. I like to apply this with a dense flat top brush as it is full coverage to sheer it out, and use fingers for concealing. For the price of $38, the value is not bad. A little of the product goes a long way; one small drop can be sheered out to cover the whole forehead.