Uploaded by bennodalove

2.7

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250 reviews
44%
would repurchase
3.7/5
package quality

price range

Reviews


1.0
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Oct/15/2015

The smell was very overpowering. It stung my eyes whenever it got too close and I had to take breathing breaks.

It might have been worth it if the colour turned out nice but the effect was barely noticeable, and now two months later the colour almost completely washed out.

I would not recommend this product to anyone.

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About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrown

EyesBrown



1.0
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Feb/12/2015

I found this at a discount store, and now I understand why it was there. I'm a blonde who dyes her hair black, and I used the Pure Black shade.
First of all the dispenser is terrible. The pump stopped working halfway through. Then it was no more foam, just leaky watery product. Total waste. On top of that, it doesn't seem to have actually colored my hair at all. My roots still look …
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About reviewer (138 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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Aug/17/2014

Never again! Not having to mix the color and developer seemed like a nice feature, as did the opportunity to save the unused portion since my hair is very short. Application of the mousse wasn't any easier than squeezing a bottle. I was surprised not to see any color in the mousse but assumed that it would darken. When I rinsed the mousse out, I realized that no color meant absolutely …Read more

2 of 3 people found this helpful. Did you?

About reviewer (2 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBrown

EyesGreen


4.0
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May/08/2014

Let me start by saying that My hair color is probably a 5 and I like to have a 7/8. My first experience with this product was with a 6 shade (600, I Think). It was very, very dark and I didn´t like it. So I decided to try a number 8 (unfortunately the only 8 available in this range is 830- which has a golden tone, so, as I suspected it lightened my hair but...the result was a bit …Read more

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About reviewer (78 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


4.0
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Apr/26/2014

I love this dye :) I've just coloured my hair with the 415 Pure Brown, it's great. I've had real disasters with my hair, I Ombred it last year and loved it but then for some freak reason I decided to try and go blonde (went horribly ginger). Used a nice n easy dye in ash brown to cover it up but it didn't work and left my virgin roots pure orange. This was my last shot, it was …Read more

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About reviewer (17 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Warm

HairBrunette, Curly, Medium

EyesBrown


1.0
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Mar/31/2014

This is the last time I DIY colour my hair. I got this on and days later I got an itchy scalp and everytime I rAn my hands through my hair, I'll be clutching at inches of hair.

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About reviewer (61 reviews)

Age30-35

SkinVery Dry, Tan, Warm

HairBrunette, Wavy, Fine

EyesBrown


2.0
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Mar/21/2014

I decided to give the "mousse" a go for the first time since it seemed relatively easier to apply at home. I have been dying my hair for over 10 years now, from what I have experienced, I learnt that I should always go for 1 tone lighter than I intend to so that I can have my "target" color. Having read the reviews online with almost everyone saying "not the color on the …Read more

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About reviewer (2 reviews)

Age30-35

SkinCombination, Medium

HairOther

EyesOther


4.0
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fromCrazyK

Mar/18/2014

I've been using this brand of hair color for about 6 months. My natural hair color is golden brown with a little red in it. I used L'oreal Feria hair color for years, but I got tired of the mess from it and decided to try Sublime Mousse. I've been very happy with the product for the most part. I usually go a bit darker than my natural color and buy the Pure Light Brown and love it …Read more

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About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBrunette

EyesGreen


1.0
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Oct/28/2013

I had used this product before and wasn't a huge fan as I found it messy and didn't like the fact that it hardened in my hair, although I had never had any color issues with it. However, I decided to give it another chance. My current hair color was a dull medium brown. I had been wanting to return back to my original hair color and bought two boxes of Purest Darkest Brown. My hair …Read more

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About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


1.0
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Oct/23/2013

This has been a complete nightmare. I've only used permanent color from Wal-Mart twice in my life. I usually put a semi-permanent hair color on my hair which has always been fine. I put the medium brown hair color on my hair on July 18th of this year-2013. I didn't do the allergy test. That was my fatal mistake. My hair has fallen out ever since and I have lost about half of my …Read more

2 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesGreen