I decided to give the "mousse" a go for the first time since it seemed relatively easier to apply at home. I have been dying my hair for over 10 years now, from what I have experienced, I learnt that I should always go for 1 tone lighter than I intend to so that I can have my "target" color. Having read the reviews online with almost everyone saying "not the color on the box, go lighter,this is way more darker" etc, I went for the lightest color I can find which was #1000 ultra light blonde. I applied to my roots and a bit further over my highlighted hair (I have brown hair, constantly dyed to a blond, like sort of Blake Lively blond, sometimes I get blond-er highlights at the saloon. Yeah, all for the sake of faking a blonde). I can sum this experience with #1000 in 4 points:
1) while applying the smell of the peroxide (or whatever chemical that is) was very strong and irritated my eyes a bit.
2) color was ok (as I have wisely chosen as I wrote above).
3) my hair lost its vitality.
4) the color went lighter and lighter as I washed my hair.
About 3, really, I experienced this for the first time in my life but I guess I should have known better. To reach the color I wanted, I went for the lightest tone which eventually includes the highest amount of chemical.
So, after a month full of "resurrection" therapy for my hair, it was alive again, almost fully recovered but also after a month I needed to take care of the roots again. This time I decided to went for something less destructive and chose #830 radiant golden blond (yeah I am also impressed by my faith in this product with no apparent reason). Again I can sum this experience in 4 points:
1) while applying the smell of the peroxide (or whatever chemical that is) was very strong and irritated my eyes a bit, again, no surprise here.
2) this is NO golden blond. it gave the first signs of not being blond around 10 minutes after I applied but I took the risk and went for 25 minutes because I decided it was turning into a nice ginger/dark strawberry blond.
3) my hair was soft and did not lose its texture.
4) most of the red tones faded away after 3 washes and the color got "stabilized" in more of a dark strawberry blond.
So to sum this one up, if my hair had not turned into the most natural looking strawberry blond I could ever try for, I would be furious, I would have ruined my highlights and I would be looking horrible (since ginger tones mostly require a specific range of complexion).
My advice to you, if you are willing to take a risk and you feel like you can live with the consequences, if you want a change, go for it BUT regardless of what you are, do not go for its lightest color in range.
My advice to loreal, put the correct color to your product' s box. If we all complain with the same issue from all around the world with different type of hair, the problem is not with us customers, but with you supplier.
Will I buy it again? For going strawberry blond, yes with #830 again, for other colors, I don' t think so. Those two lippies are for my better-in-condition hair after my experience with #830.