- It smells heavenly (like berries, seriously!)
- All natural, organic
- Stays put
- The brush delivers precise application
- The formula is a little too thick. Sometimes it clumps as you drag the brush across, leaving some areas with the perfect amount of liner, and other areas not so much.
Compared to my other eyeliner, which is the Revlon Colorstay liquid liner, this formula doesn't perform as well for the price, but the organic and natural ingredients does give me peace of mind which is why I will probably buy again. Also, it does not run or smudge, which I found surprising since my skin is on the oily side.