OMG I am in love with this product. Such a shame it is LE >_>.
MAC describes Woo Me as a "light pinky nude". The Kissable Lipcolour manages to cover my pigmented lips but it still looks very natural. I actually think this is my HG MLBB colour.
I wore this yesterday and it looked good for 3+ hours and that includes eating lunch. It feels good on the lips - moist but not sticky, it looks good - it has a sheen but not overly shiny.
Application is a bit tricky at first for me, I have many, many lipsticks so I'm not used to applying lip products with a doe-foot applicator. But I think I got the hang of it - I apply it first to my lower lip, I add enough product to the lip so it completely covers and then I blend it in with the applicator until it looks perfect. Then same for the top lip.
I bought this from eBay so I got it at a much better price than I would if I got it here in Australia.
I definitely want a back up of Woo Me and am considering buying it in So Vain and Flaunting It.
EDIT: Since first writing this review I have since purchased a back up of Woo Me and also purchased So Vain (I have a weakness for pale/lightish peachy-corally colours). I also purchased Flaunting It but have not had an opportunity to wear it. Hopefully soon.
I am so in love with these Kissable Lipcolours that I also very recently purchased Super, Enchantee and Love Peck from eBay.