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3.6

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39 reviews
72%
would repurchase
3.0/5
package quality

price range

Reviews


2.0
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Feb/11/2008

This stuff isn't terrible but certainly isn't great. I DID notice a slight difference but not enough to make it worth using it. AND it made my teeth extra sensitive! This comes in a bottle that looks like nailpolish and you actually brush it on your teeth. The taste is pretty awful and you still end up with residue on your teeth the next morning. Would not recommend.

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About reviewer (146 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairBrunette, Curly, Medium

EyesBrown



4.0
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Feb/28/2007

Very inexpensive. I have used Crest Whitestrips a few years ago. I drink coffee and red wine a lot and so that's why i use this for maintenance. When I feel like it, I use this one day. Something like every 2 mos or whenever I remember. I dont do the entire 14 day program because I see an immediate improvement with just one use. So I have had the same bottle for about 2 years now and it …Read more

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About reviewer (334 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Cool

HairRed, Wavy, Medium

EyesGreen


5.0
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Oct/16/2006

i couldn't believe my eyes this morning (i am on my sixth day, and i did skip once for a few days since i couldn't take the teeth sensitivity)! my upper teeth are shiny WHITE. my lower set still has some stains at the gummy areas but that's because drool inevitably gets to that particular mouth section, regardless of lying down, stuffing wads of tissue between your lips and gums …Read more

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About reviewer (124 reviews)

Age25-29

SkinCombination

HairBlack

EyesBlack


4.0
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Apr/03/2006

So far, so good. I am on day 4 of the 14 day program with the Advanced formula and I can already tell the difference. Considering I drink 1-2 cups of coffee a day, the odd glass of wine with dinner, and smoke quite a bit, this is impressive. We're not talking celebrity white, but definitely lighter and less yellow. I have no issues with the brush-on formula. In order to prevent my lips from …Read more

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About reviewer (407 reviews)

Age30-35

SkinVery Oily, Fair, Neutral

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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fromScout8

Feb/07/2006

I used the simply white gel. I thought that the whitening effect was as good as the crest strips (3 shades) with less hassle and I got no sensitivity with the simply white. I like that I can use the product at work. You just brush it on and go.

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About reviewer (13 reviews)

Age36-43

SkinOther

HairOther

EyesOther


3.0
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Dec/20/2005

I got the toothpaste. Though it did whiten my teeth, it left my lips very raw and cracked...even bleeding. Every time I would stop using it, my lips would get better, but it would take a week or two. Then I would give it another shot, and yet again...painful lips. I think that it is the whitening agent. I gave their other products a try in this line, and the same results. Whiter teeth, but …Read more

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About reviewer (119 reviews)

Age19-24

SkinOther

HairBrown

EyesGreen


4.0
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Oct/14/2005

I switched over to Colgate Simply White when the Crest Whitestrips proved to be just too much of a hassle to use night-and-day and the "professional" whitening trays from the dentist were just too gaggy, painful to sensitive teeth, and inconvenient. The Simply White did lighten my teeth a couple of shades and just due to the convenience factor and lower cost, I'll keep using it. I …Read more

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About reviewer (30 reviews)

Age44-55

SkinDry, Other

HairBlond

EyesGreen


3.0
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Feb/21/2005

Simply White (Night): I just finished the 14 day program with mixed results. It wasn't drastic but I got about two shades lighter with this product, which is pretty good, and worth the money. I also didn't get chapped lips (I placed "padding" made of paper towelling between my lips and gums in order to keep my lips from touching my teeth for a few minutes). I didn't …Read more

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About reviewer (193 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


4.0
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Sep/11/2004

I've used the Simply White Night...not sure if its any different than just a plain Simply White..but whatever. The price is good. I followed the directions..applied it to my teeth every night for 14 nights. It worked! My teeth were very noticabley whiter. I was so happy. And there's enough in the bottle that I can get another 14 night usage out of it in a couple of months …Read more

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About reviewer (1113 reviews)

Age19-24

SkinSensitive, Medium, Neutral

HairOther, Wavy, Fine

EyesOther


3.0
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fromallno

Jul/01/2004

CVS has this on sale right now. You save $6 with your CVS card. I had a coupon for it so I paid $1.19 for mine including tax! I had used this before but not the way it said to be used to not sure if this works or not but I did want to try it again because Clark Howard, consumer advocate, listed this on his site as the most effective and cheapest of all teeth whiteners on the market. And since …Read more

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About reviewer (6 reviews)

Age36-43

SkinOther

HairOther

EyesOther