Before I give my review, I should say I've used a decent amount of Maybelline mascaras (at least 5) and even more mascaras in general. I give this mascara a 2.5/5 and this is why:
Volume - 5/5. This mascara does give you a lot of volume. Lashes in general seem a lot more thick and dark. My lashes are medium length but very thin, and it is definitely noticeable when I am wearing this.
Length - 2/5. Granted, this mascara doesn't promise extremely long lashes but regardless, it doesn't too too much for length. If you're looking to elongate your lashes, you're better off trying a different mascara.
Lash definition - 3/5. It is possible to spread the mascara throughout your lashes but it is very difficult. It's very easy to have your lashes clump together if you're not careful, and that is mostly due to the design of the brush and the packaging, since so much product can get stuck in the curl of the wand. To maintain those separated lashes, you have to wipe off excess product, move the brush back and forth while rotating the brush as well, and maybe go in with a lash comb for even more definition.
Curl hold - 1/5. The formula seems too heavy to hold any curl you might have previously prepared on your lashes with an eyelash curler. In my experience, after curling my lashes and applying this mascara, the curl would hold for 2 hours at most. After that, it begins to fall.
Overall look - If you're trying to achieve that natural look, 3/5. Even though it is somewhat obvious that you're wearing mascara, it is not so much that it looks completely fake. However, if you are looking to use this for a dramatic look, it's not at all easy to build up your lashes by applying more than one or two coats. Past two, your lashes start to clump up.
Staying power - 1/5. This mascara doesn't flake, but it smudges ALOT. After using it for about two months, I realized that even just applying it to my top lashes causes it to smudge very darkly on my under eye area, so I learned not to even try applying it to my bottom lashes. It is not waterproof, nor does it promise to be, so be wary about wearing this without having a makeup remover or cotton swab handy to clean up any mess that might occur during the day.
Ease of removal - 1/5. This does not come off. And not in the good way. Generally, my routine is to use a makeup removing liquid with a cotton pad on my eye area, and then to use a makeup removing wipe to handle my entire face, and finally to wash my face with a cleanser. After doing all three, I still find remnants of the mascara sticking on and it is makes it such a hassle to remove.
Overall, my experience with this mascara wasn't exactly the most terrible, but I would not purchase it again. I heard a lot of good things about this product but it has to be one of the more disappointing Maybelline mascaras that I've tried. You're better off using your money for another product.