62%
would repurchase
4.1/5
package quality

price range

description

e.l.f. Cosmetics best-selling liquid foundation now in more shades! The lightweight, oil-free formula of the blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ingredients

New 2019---no SPF or mineral oil: Water (Aqua), Dimethicone, Cyclopentasiloxane, Isododecane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Boron Nitride, Polymethyl Methacrylate, Magnesium Stearate, Magnesium Palmitate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Silica Dimethyl Silylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Caprylyl Glycol, Fragrance (Parfum), Silica MAY CONTAIN: Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499), Titanium Dioxide (CI 77891)-----------OLD:ACTIVE INGREDIENTS: Octyl Salicylate 2, Titanium Dioxide 5.5 INACTIVE INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Isododecane, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polymethyl Methacrylate, Sorbitan Sesquiisostearate, Butylene Glycol, Talc, Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Glycerin, Phenoxyethanol, Synthetic Beeswax, Potassium Sorbate, Propylene Carbonate, Boron Nitride, Barium Sulfate, Caprylyl Glycol May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)

Reviews

Reviews


5.0
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8 years ago

I LOVE this foundation. I already bought it 2-3 times. It has a medium to buildable coverage, it's cheap, it's vegan and it doesn't look cakey. The only complain I have it's that it has a SPF,...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Curly, Coarse

EyesHazel



3.0
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8 years ago

I was walking around my local target when this caught my eye. I am the type that usually researches products before I even go out looking. I had seen this foundation on a few different beauty blogs...

About reviewer (17 reviews)

Age19-24

SkinOily, Medium, Warm

HairBrown, Other, Other

EyesBrown


3.0
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8 years ago

I really do like this foundation but I feel like it's really orange tone on my skin also I feel like it's really sticky other than that I really do like it but I wouldn't use it everyday but once...

About reviewer (9 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


4.0
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8 years ago

I purchased this foundation two days ago and so far I am in LOVE. I will say that it was extremely hard to find my shade as i found that no store that i went to had multiple shades available. My...

About reviewer (1 reviews)

Age19-24

SkinNormal, Tan

HairBlack

EyesBrown


4.0
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8 years ago

I am really loving this foundation! I bought it about 6 months ago but stopped using it when the pump broke (which is why I took off a lippie) but recently dug it out again. My biggest pet peeve...

About reviewer (162 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBlack, Other, Other

EyesBrown


5.0
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8 years ago

My 72 yr. old mom has been using this and loving it. She tried to switch now and again, but kept going back to this. FINALLY, I bought this for $6 , mind you! I had been using many high end...

About reviewer (59 reviews)

Age44-55

SkinNormal, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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8 years ago

Usually I wear a BB cream, but there are some days I need a little more. Porcelain had ja slighpt yellow tint, but better than too pink. I used a beauty blender. Has a medium coverage and smooth...

About reviewer (48 reviews)

Age56 & Over

SkinDry, Fair, Cool

HairRed, Straight, Fine

EyesBlue


4.0
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8 years ago

I love this foundation! I have combination skin and a medium to olive complexion. I purchased the porcelain shade which is a bit too light for me, but that's my own mistake. The product goes on...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Medium

HairBrunette

EyesHazel


2.0
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8 years ago

As a huge ELF fan, I really wanted to like this foundation but I just couldn't. I purchased two shades, Buff & Sand, and neither really matched my medium, neutral skin tone - one was too light and...

About reviewer (327 reviews)

Age36-43

SkinDry, Medium, Warm

HairBrunette, Wavy, Coarse

EyesHazel


3.0
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8 years ago

Such an affordable foundation and the coverage is good!!! I also love the presentation, it looks high end. What I do not like is the color selection, Im very pale and the lightest shade I found was...

About reviewer (29 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrunette, Wavy, Medium

EyesHazel


4.0
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8 years ago

Nice coverage but lightest color is too dark for fair skin.

About reviewer (25 reviews)

Age56 & Over

SkinVery Dry, Fair

HairBrown

EyesBrown


5.0
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8 years ago

when i bought this foundation, the store's lightest shade was sand at the time and i wasn't sure if it would match my skin tone and i generally have a hard time finding a foundation that matches my...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesBrown


4.0
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8 years ago

I've been experimenting with many foundations lately. I've worn MUFE HD foundation for a few years, but recently, the foundation was looking cakey and just not right. Skin changes and I guess as...

About reviewer (211 reviews)

Age56 & Over

SkinVery Dry, Fair, Cool

HairBlack, Curly, Coarse

EyesHazel


5.0
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9 years ago

I purchased the E.L.F. Flawless Finish Foundation on a whim at a Target store while on a business trip in Bellingham. I am very fair and always have a hard time finding foundations light enough for...

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Curly, Fine

EyesBlue


4.0
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9 years ago

I have combination skin with dry patches on cheeks & forehead but extremely oily nose. Red skin issues but no pimples, acne or anything else i need to cover. OK I love love love this foundation...

About reviewer (17 reviews)

Age30-35

SkinOily, Fair-Medium

HairBrunette

EyesBlue


4.0
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from

9 years ago

Not to sound elitist, but I haven't worn foundation from the drugstore for a long time. There was either a smell I couldn't stand or the colors just didn't match my hard to match south asian skin...

About reviewer (17 reviews)

Age36-43

SkinCombination, Medium Brown, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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9 years ago

Hands down, this is the best foundation I have tried in a VERY long time. I had high hopes for many high-end foundations, spend a fortune, and the results are mediocre. I bought this foundation...

About reviewer (19 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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9 years ago

I really like this foundation! PACKAGING: Clear, frosted glass container (love it lol) with a black cap and a pump. Yay for pumps! FORMULA: Not too runny, not too thick, it's pretty much...

About reviewer (55 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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9 years ago

love it. Best drugstore foundation I have ever tried!

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairRed, Wavy, Medium

EyesGreen


3.0
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9 years ago

Original review from years ago (2015) is at the bottom, but I recently purchased this again in the newest lightest shade (Light Ivory). I'd forgotten what I thought of it, other than it being...

About reviewer (112 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen