62%
would repurchase
4.1/5
package quality

price range

description

e.l.f. Cosmetics best-selling liquid foundation now in more shades! The lightweight, oil-free formula of the blends naturally into skin for a beautiful semi-matte finish that lasts all day long. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ingredients

New 2019---no SPF or mineral oil: Water (Aqua), Dimethicone, Cyclopentasiloxane, Isododecane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Boron Nitride, Polymethyl Methacrylate, Magnesium Stearate, Magnesium Palmitate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Silica Dimethyl Silylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Caprylyl Glycol, Fragrance (Parfum), Silica MAY CONTAIN: Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492), Black Iron Oxide (CI 77499), Titanium Dioxide (CI 77891)-----------OLD:ACTIVE INGREDIENTS: Octyl Salicylate 2, Titanium Dioxide 5.5 INACTIVE INGREDIENTS: Water (Aqua), Cyclopentasiloxane, Isododecane, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polymethyl Methacrylate, Sorbitan Sesquiisostearate, Butylene Glycol, Talc, Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Glycerin, Phenoxyethanol, Synthetic Beeswax, Potassium Sorbate, Propylene Carbonate, Boron Nitride, Barium Sulfate, Caprylyl Glycol May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)

Reviews

Reviews


4.0
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11 years ago

I visited my local Macy's MAC counter to finally buy Studio Fix liquid in NC50, which I thought was the MAC shade equivalent to my "Holy Grail" Revlon Colorstay (Caramel); however, I discovered...

About reviewer (15 reviews)

Age36-43

SkinCombination, Tan, Not Sure

HairOther, Other, Other

EyesBrown



3.0
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11 years ago

I'm on the fence with this one. This is the first foundation I've found that matches my weird fair skin-tone! So this was very exciting to me. It glides on beautifully with my studio foundation...

About reviewer (13 reviews)

Age19-24

SkinAcne-prone, Fair

HairOther

EyesOther


3.0
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11 years ago

I have acne prone skin and I was worried this foundation would break me out. So I was very nervous to try it! Becuz with elf u just never know some products are crazy good others are a waste of...

About reviewer (1 reviews)

Age19-24

SkinSensitive, Fair

HairBrunette

EyesBlue


5.0
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11 years ago

I only purchase vegan products, so you can imagine how long I've been on the hunt for a non-powder foundation. Being that this foundation is only $6, I decided to give it a shot. Holy crap. I...

About reviewer (3 reviews)

Age25-29

SkinSensitive, Fair

HairBlond

EyesBlue


4.0
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11 years ago

I paid $6 for this in Target. This foundation comes in a sealed plastic package and the bottle itself is a beautiful high end looking bottle with a pump and a snap on black cap. There is a...

About reviewer (108 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


4.0
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11 years ago

This foundation is actually pretty good for those on a tight budget. Their color selection is not big at all(only 6 choices) so it might be hard for some to find the right color. It does have a...

About reviewer (50 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


1.0
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11 years ago

I got this product when the site was having 50% off and even $3 was too much for this foundation. I got it in the lightest color but it ended up being orange. This foundation was hard to blend and...

About reviewer (22 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBrunette

EyesBlue


3.0
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11 years ago

I bought this while I was on tight budget and needed a foundation that does not animal test. I have always loved e.l.f brand eye make up and brushes so I thought "hey I might love this just as...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBlue


4.0
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11 years ago

This is an amazing foundation! I'd never think that e.l.f. would put out such a great foundation. I do enjoy their blushes and setting powders a lot, but I never had much luck with their foundation...

About reviewer (76 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Other, Other

EyesHazel


3.0
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11 years ago

i have this foundation in 'Sand' it was a bit dark for my skin tone,but have a great coverage and consistency. the smell its okay and the packaging its great,love the pump.

About reviewer (40 reviews)

Age19-24

SkinOily, Fair-Medium

HairRed

EyesBrown


5.0
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11 years ago

This has become my favorite foundation ever! I'm 'of an age' at which most foundations are settling into my pores or slipping off my face or looking too matte (sigh, I remember being young when my...

About reviewer (12 reviews)

Age44-55

SkinOily, Fair-Medium

HairBlond

EyesGreen


5.0
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11 years ago

I'm 14 and this is my first foundation and I love it! It has about medium coverage and feels very lightweight on the skin. This foundation probably won't work for oily skin because it has a dewy...

About reviewer (6 reviews)

AgeUnder 18

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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11 years ago

ELF did it again. It's dirt cheap and it sounds risky to put something that cheap onto your face,no? Like there's a horror of dangerous and fishy ingredients they might put into the bottle so...

About reviewer (45 reviews)

Age30-35

SkinDry, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


2.0
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11 years ago

While I love E.L.F products, this one defintely wasn't for me. I'm very pale so I chose the lightest shade, Porcelain. They have a very limited shade selection, so it may be difficult to...

About reviewer (85 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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11 years ago

After being sorely let down by my foray into the world of mineral powders, I decided to venture back into the tried and true world of liquid foundation. First and foremost, I am vegan and so I...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesHazel


5.0
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11 years ago

Amazing foundation for less than one tenth the price of department store products of the same quality. I bought four bottles in "Buff' in case they discontinue it. It leaves a dewy finish so...

About reviewer (22 reviews)

Age44-55

SkinDry, Olive, Not Sure

HairBrown, Wavy, Medium

EyesBrown


4.0
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12 years ago

I have such trouble with finding a cheap foundation, with good coverage, and that matches my skin tone. I was scared that this was going to be a good foundation because E.L.F products are usually...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesHazel


2.0
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12 years ago

This product does its job it cover really well for the price if your willing to torture your skin.I was surprised by how well it coved that i didn't need a counsealer unfortunately it makes me...

About reviewer (10 reviews)

Age19-24

SkinOily, Medium

HairBrown

EyesBrown


3.0
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12 years ago

I was intrigued by this foundation after reading the reviews, and decided to give it a try. I love the packaging, it looks nice and the pump is a nice feature. The foundation itself is a bit heavy...

About reviewer (543 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesGray


3.0
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12 years ago

1. Price: At $6.00, not a bad price for a foundation. Defibutely a good deal, however, you don't get as much product. 2. Packaging: Six bucks for a foundation w/ a pump? AWESOME! The packaging...

About reviewer (29 reviews)

Age30-35

SkinCombination, Medium, Not Sure

HairBrown, Other, Other

EyesGray