LOVE THIS and have already recommended it to at least 3 or 4 friends. I'll be forever loyal to this product. I have a LOT of fine-textured shoulder-length medium/dark blonde hair that I used to have professionally highlighted regularly, but had taken a break from it for the past year trying to let my hair repair from the bleaching damage. I LOVE blonde and healthy hair...I HATE that damaged look and feel. Well, the day after Christmas, feeling very one-toned overall dark-haired, and I also had a little bit of "ugly-itis" going on, I couldn't take not feeling like "me" and blonde again, so I went right in and had a full head of foil highlights done. Ahhh, I LOVE the color and I'm blonde and feel like "me" again, but as my hairdresser was blow-drying my hair I started noticing all these teeny tiny little platinum blonde pieces of hair falling all over the dark cape. Like, a lot! I FREAKED out. My hair has always been my best feature and it was like, disintigrating and breaking off all over me! I am really blessed because I actually have really good hair, and I love it and get lots of compliments on it all the time, so I really was FREAKING OUT, lol! I went nearly sobbing onto the hair board here and some lovely knowledgeable ladies there recommended the ApHogee 2 step process, this product, BTZ Smooth Criminal products, GVP Conditioning Balm, and a good heat protector. I was really scared of the 2 step, and I bought a packet of it Sally's, but I was too afraid to use it. I had also bought this product and started using this one right away. A good, gentle shampoo (Redken All-Soft) and this product left on for about 5-10 or so minutes in the shower (no towel or cap, just worked through and then clipped up while I finished my shower). I followed it with the GVP Conditioning Balm (LOVE). Towel dried. Sprayed on the ApHogee green tea spray and also the BTZ Smooth Criminal Primer (I adore BOTH products, btw) and blow dried. I did that ONE TIME and the breakage STOPPED. NO MORE BREAKAGE. So...I did that exact routine for about a solid week (I wash my hair every day). I've now started to feel my hair getting a little bit dryish so I've backed off this particular product to twice a week - don't want to overdo on the protein. My hair feels and looks SO much better and is not breaking off, the split ends look/feel better, my wet & dry tangle issue is MUCH better, and my hair looks and feels so much shinier and healthier overall. This is AWESOME because I don't want to stop being blonder, but I HATE the damage, and was seriously considering stopping the highlights and trying to get used to being a non-blonde because I hate the ratty-looking/feeling hair so much. With this product (which I think is the one that is making the MOST difference) and the others, I don't have to!!! SO happy to have heard of it and I will keep buying this forever. I also found some other truly amazing products at Sally's, which have absolutely and totally turned me around from my "expensive hair products are the only thing I will use on my precious hair" snobbiness! :) This girl got herself a Sally card! The whole ApHogee line is really good and I love the green tea spray too. Will absolutely repurchase...regularly and forever!