I really love Dove products - I have never had a bad experience from the Beauty Bar to the Shampoos and Hair Sprays and Serums and Anti Perspirants - they all work great!
I typically use the Dove Intensive Repair Shampoo, but I switched to this one because I got it in a bonus pack.
I use both the Shampoo and Conditioner daily (Because I am blessed with a discustingly active grease producing scalp) and it leaves my hair happy and healthy. My hair smells pretty, Looks shiny and is soft and smooth.
This shampoo cannot reverse damage such as split ends - But, if you read the package, it will help maintain the health of your hair and insure that it traps in moisture.
I can't help but add a comment in regards to other reviews I have read.
Some reviewers have said:
1. 'It made me loose hair' - Shampoo will not make your hair fall out, There are no harsh chemicals that would damage your scalp and hair folicals to cause this. However, your hair goes through a number of 'cycles' over about a 4 year period. One of which, involves an increased amount of hair loss.
2. 'My blond hair has turned to an orange tinge!' - I have a really hard time believing this is a result of a mild shampoo such as this one. You're delusional.
3. 'It made my hair greasier over time' - I have a terribly intense grease problem where I can wash my hair in the morning and by the next morning it is repulsive. It clumps and looks wet. No matter what shampoo I use this has never changed. I have never found an issue where this shampoo increases the likelihood of greasiness.
All in all - Everyone has different body chemistry. What will work for one girl will not work for another.
In my experience - This is my fav shampoo.