This was the first blush I ever bought, and it has continued to be my favorite! Despite the fact that I have very dry skin and therefore more liquid and cream blushes should be better suited to my skin, the creamy, not chalky, texture of this blush blended very well on my cheeks. You have to be wary of how much blush you're applying because, like most blushes, it can come of rather clownish, but there is a lot of leeway with the blush. I have been using this for around a year or two (not everyday) and have not come anywhere near hitting pan. This product is so much more blendable and pigmented than E.L.F.'s baked products on my skin. I love it and it is worth so much more than the three dollars I bought it for! Five stars all around!