I usually don't write much reviews, but I thought I would do a quick one. I bought this lipstick at the dollar store as it is discontinued. My shade is in Berry and so far, i'm totally digging it. Though the shade itself isn't true to the name, the color is a beautiful pigmented pinky red with a very matte finish. And when I say matte, I mean MATTE! I have never come across a lipstick that could look so dead on matte. I've tried all sorts of brands, from LancÃ´me and Mac to Revlon and wet n wild. But this, this has got to be my favorite matte lipstick. It's so matte, it almost looks natural. Like I never applied lipstick in the first place, though the color is a tell tale that I have, obviously. So I imagine that if gotten in a natural or light color, it'd look amazing. Like I've stated multiple times, yes, this thing is matte, but ironically, this goes on creamy/ not patchy and you feel nothing at all on your lips. NOTHING. It feels like burt's bees lip balm minus the waxiness. It has no scent that I know of, and it has no flavor at all. It doesn't highlight the wrinkles and crevices of the lips either! And I applied it WITHOUT lip balm too. But the two things I love most about this is the slim packaging and how it's transfer resistant. Everybody knows red lipstick is one of the most gorgeous things a girl could put on, but it can be a hassle too. Filling the lips with the lip liner so the lipstick doesn't feather, using the right kind of lip balm that doesn't have too much slip or too much waxiness, applying precisely so you don't look like you've just come out of the circus....SO MUCH WORK! But with this? I literally can apply in two swift motions and go. It's awesome. The slimness of it works so that you can apply evenly to the lips without even using a brush. Looks perfect. And transferring? Nope. Nada. Nothing. you can probably even tongue wrestle with this thing on without it migrating (though I haven't tried, since my fiancÃ© lives miles away :I.) But I have tried blotting my lips on tissue paper, and honest to god, nothing got on the paper. I couldn't believe it so I resorted to kissing my hand to see if something would rub off. Nothing. And that's all it took for me to know this product is freaking great. Hah, Great Wear, go figure. But yeah, I don't know why Maybelline discontinued these. If you're looking for a great long lasting lipstick, go to your local dollar tree. That's where I found mine.