Background: Asian with straight eye lashes (lash curler is necessary), with satisfied length naturally.
Wand & Formula-wise:
It has a slightly bigger (fatter) wand then usual mascara, good for separation.
The formula is in the wet side, so it takes around 2 weeks after opening to achieve the best result (2-3 coats for me).
I could only do a thin coat with a new tube; otherwise the heaviness would weight my eye lashes down, even after using eye lash curler on my straight lashes.
Application & Result-wise:
Compared with my HG Clinique High Impact Mascara, it has better lengthen effect, as it contains more fiber.
If I use multiply-coats, it could look a bit false lashes-ish, but then it could look little clumpy too due to the fiber, so everything comes with 2 sides.
Just for reference:
Volume: MAC Zoom Lashes (waterproof) > Clinique High Impact (non-waterproof) > Dejavu
Length: Dejavu> Clinique High Impact > MAC Zoom Lashes
I use the regular non waterproof version in red tube. And it never ever smudges on me!
Same as Clinique it comes off easily with slightly warm water, so I could remove it during shower without extra products.
In fact, this is the first mascara that breaks my waterproof mascara habit! Impressed!
As I wear mascara only 1 or 2 times a week max. so a tube last for a year (I know it's not supposed and recommended).
Since the formula is kind of wet, basically it's still wet and do-able when I replace it after past the 12 month mark.
Used to be my GH mascara for few years (now is Clinique High Impact Mascara - for a less wet formula and compromise result).
I need to stress IT IS A REALLY GOOD MASCARA, and especially if length is your first agenda, I would highly recommend it!
Because personally my lashes have good length naturally as Asian, so volume is more importance from the two.
Again, removal is effortless with slightly warm water, and never smudges, not once! Those are very importance for me when choosing a mascara nowadays.
P.S. I also review the Clinique High Impact and MAC Zoom Lashes (waterproof) if you are interested please check-out.