60%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
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10 years ago

This was my first time dyeing my hair on my own. I was looking for a purple-ish shade that would give my natural dark brown hair some edge to it. The product was easily applied and worked well...

About reviewer (10 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown



5.0
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10 years ago

PROS - fades beautifully - doesn't bleed very long - conditions hair - no damage CONS - smell - initial color way too dark COMMENTS: First, I will say that my hair felt amazing...

About reviewer (574 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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10 years ago

I ran out to buy this product in medium intense auburn (r2) because it was raved about by the YouTube guru saaamage and she had beautiful dark burgandy / reddish hair. During the application, the...

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Medium

HairBlack

EyesBrown


5.0
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11 years ago

I was looking for the following: Same color as John Frieda's Deep Cherry Brown. Not a mousse Not $13 a box!!! Mousses dry my hair out something fierce when I have to do touch-ups every 3...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Straight, Medium

EyesHazel


5.0
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11 years ago

I don't get the negative reviews on this. My hair is a dark brown- a shade or two lighter than the "dark brown to darkest brown" shown under the hair color results on the side of the box. I have...

About reviewer (743 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel


5.0
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11 years ago

I absolutely loved this color! It came out just as the box said. I have always been afraid to do a red color due to my light skin tone and blue eyes, but I went for it and so glad I did. It looks...

About reviewer (1 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairRed

EyesBlue


4.0
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11 years ago

This is the color i used after bleaching the black out of my hair to a brown color. The dye burns my nostrils bc if the strong scent. The color is DARK auburn and i mean dark which was great for my...

About reviewer (36 reviews)

AgeUnder 18

SkinDry, Dark, Warm

HairRed, Curly, Medium

EyesBrown


5.0
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11 years ago

THIS IS FOR THE MEDIUM INTENSE AUBURN! I cannot get over how much I love this hair dye! Four months after I dyed it and had a good inch and a half of regrowth, this color was still going strong. I...

About reviewer (184 reviews)

Age25-29

SkinCombination, Other, Not Sure

HairRed, Other, Other

EyesGreen


4.0
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12 years ago

Some notes: This is for the R2 Medium Intense Auburn. I am not a hair stylist, these are just my suggestions for this product. I have naturally brown-black hair that I have dyed black and...

About reviewer (343 reviews)

Age19-24

SkinNormal, Medium Brown, Warm

HairBrown, Wavy, Medium

EyesBrown


3.0
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12 years ago

I normally use Garnier Chocolate Cherry which I love and picked this up to try something new. I was a bit nervous when I saw the color in the bottle, but thought I'd just try it. It's pretty...

About reviewer (19 reviews)

Age44-55

SkinCombination, Fair-Medium

HairRed

EyesBlue


3.0
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12 years ago

Used the new Ultra-Color in BL26 Auburn Black. The color is a bit more blue than I prefer, but it looks good and I get compliments. A bit uneven when coloring greys (I have red and white striped...

About reviewer (239 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBrunette

EyesBrown


2.0
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12 years ago

Okay, first off... everyone saying "OmGZ it looked like a murder scene in my shower/sink/toilet/ (whatever other basin you used to rinse your hair out in..)", obviously!! It's a red based hair dye,...

About reviewer (11 reviews)

Age25-29

SkinCombination, Other

HairBrunette

EyesHazel


4.0
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12 years ago

THIS IS A REVIEW FOR THE MEDIUM INTENSE AUBURN: loved this color!! I can't believe how red my hair turned without bleach! Prior to dying my hair, my hair was a medium-ish brown color and to be...

About reviewer (26 reviews)

Age19-24

SkinAcne-prone

HairBrown

EyesBrown


1.0
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12 years ago

I hate this dye. I have relatively thick hair but its about an inch below my chin. one box WILL NOT COVER IT. Not only that, I spent 45 minutes in the shower rinsing it out (the water still didn't...

About reviewer (2 reviews)

AgeUnder 18

SkinDry, Fair-Medium

HairBlond

EyesGreen


1.0
Created with Sketch.

12 years ago

I bought this at Target, and the price was fair. I have natural ash black hair that takes colour remarkably well for the darkness. I'd say it took it TOO well in this instance. I've been dying my...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlack, Straight, Medium

EyesHazel


5.0
Created with Sketch.

12 years ago

This product was able to turn my dark hair very red. Infact, I only left it in for 15 minutes because I thought my hair would turn out fire engine red. It didn't, but I just don't like the color on...

About reviewer (118 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Coarse

EyesHazel


2.0
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12 years ago

So, if you have naturally black hair like me, you KNOW how hard it is to get vibrant colors to actually work on your hair. And I was a HUGE fan of those power reds from Feria by L'Oreal. Especially...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlack, Curly, Medium

EyesBrown


5.0
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12 years ago

This is for the R2 hair dye. I had dark brown hair. I dyed it with this hair dye and it turned into a dark red color. It was like a light blackish color with a noticeable red tint, indoors....

About reviewer (6 reviews)

AgeUnder 18

SkinNormal, Medium

HairBrown

EyesBrown


4.0
Created with Sketch.

13 years ago

So I used R1 first and two months later R2 and I will go onto differences in those two in a minute, but first onto R1. I used R1 on my med toned brown hair. I know this is a high lift color but my...

About reviewer (278 reviews)

Age25-29

SkinCombination, Olive, Cool

HairBlack, Wavy, Medium

EyesGreen


4.0
Created with Sketch.

13 years ago

I have natural black hair and have always wanted to dye my hair an auburn color. I found this product and I thought hey why not? So I brought the hair dye went home and followed the instructions....

About reviewer (12 reviews)

AgeUnder 18

SkinOily, Tan

HairBlack

EyesBlack




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