This is the replacement product for the Redken Blonde Glam Pure Pearl Treatment. I had used the Pure Pearl in the past and loved it so I was dismayed to find it had been discontinued. Blonde Glam Perfect Platinum is the replacement and it is basically the same thing. Just like Pure Pearl, Perfect Platinum is meant to moisturize, strengthen, add shine, and neutralize brassiness to brighten light blonde highlights. I have light blonde highlights in my naturally light brown/dark blonde hair and my hair has a natural golden tone to it so it is easy for my highlights to turn a bit brassy. Perfect Platinum does a good job of neutralizing the brassiness although I wouldn't say it's too heavy duty. For really brassy hair this probably won't completely rectify the problem. My hair is only slightly brassy and after using this my hair does look less brassy, but not completely cool-toned. There is still a bit of a golden tone, but that could just be the strong natural tendency of my hair. I love Perfect Platinum as a treatment because it makes my hair very soft and shiny and it feels stronger. I just wish the brassiness-neutralizing properties were a bit stronger.
According to Redken this product contains crystal Mica to add shimmering shine, grapefruit extract to help improve blonde clarity, grapeseed oil to condition and protect hair, protein to empower weakened structure, and color depositing pigments to keep blonde color vibrant and refresh blonde highlights in between salon visits.
By the way, the bottle says to wear gloves but I don't and the violet pigment of the product has never stained my skin.