E.L.F. Studio Mineral Infused Mascara

This is the little mascara that could. I bought it on a whim, as an extra.

It's great as one coat to darken lashes, or to build them up.

I have short, sparse lashes that I recently stopped curling. A Wayne Goss video on not curling lashes showed me the light. I wear this mascara on my uncurled lashes, and they look great. The curling made my lashes look shorter, if that makes sense.

No clumping or flaking for me, which I'll chalk up to good luck.

I love this mascara!! it really separates the lashes and there are no clumps. Although, if you are expecting extreme dramatic voluminous lashes, this IS NOT for you. It is amazing for everyday wear and I find that my lashes stay curled all day. For $3, this is A MUST!

$3 mascara--if it sounds too good to be true, it probably is.

The price is nice, packaging is fine, the brush is suitable. Goes on nicely--more lengthening than thickening; good for a natural look.

It doesn't dry quickly. And if exposed to heat (i.e. taking dinner out of a hot oven) it MELTS and you feel like your eyelashes are gluing your eyes shut.

When it's time to take it off, good luck! Most mascara smears off with make-up remover; this stuff does not. It flakes, everywhere. In your eyes, all over your face, all over your bathroom counter, every.freakin.where. And there will still be bits left stuck to your eyelashes. For months, probably.

Would not recommend, would not purchase again.

Pretty good for an every day mascara and definitely can't beat the price. The only downfall is the flaking during the day. By the end of day a lot is smeared under my eyes and I look like a raccoon. Other than that it separates and thickens my lashes without looking clumpy.

Bought this on a whim just to give it a shot after I ran out of my last so-so mascara.
For the price, it's great. My only real gripe with it is sometimes it manages to transfer onto my under eye area out of nowhere. I have very blonde lashes and it has really good pigmentation. Because it's not water proof, be careful not to rub at your watery eyes during the day (lesson learned). It doesn't really add any volume to my lashes, even if I use a lash curler, but it doesn't take away my volume either or make my lashes droopy. I really just use this as my 'nothing fancy' mascara and it's great for every day makeup.
My favorite part is how easy it is to take off gently. After using only waterproof kinds for so long, I was used to having to scrub at my eyes and losing some lashes in the process.
I've had my tube for about 5-6 months, and I'll probably buy again.

Looks beautiful, flakes horribly!!! This one went in the garbage, glad it was cheap.

My new go-to mascara!
After hunting this down at my Target (was out of stock at my local walmart) I was excited to try this for how CHEAP it was. I made the mistake of trying Jordana extreme volume - what a nightmare (so wet, so clumpy/goopy). After first application, I was in LOVE with this. It lengthened my lashes so much - and I can apply a few coats without it looking clumpy. I love it. It isn't a volumizing mascara - but I would definitely use this for my first/second coat to lengthen, and then top with a volumizing (covergirls volumizing one). Love this, for the price - it's a steal! One thing to add, it does not keep my lashes curled, but for how well it defines and lengthens them, im ok with it.

At first I didn't think this mascara did much for my lashes. After I saw another review that said this was a tubing mascara I started to use it more often and take my time and found that it does lengthen really well. The brush shape makes it easy to get to the base of lashes. It's not a dramatic volumized false lash look but it does make the eyes look more open. It's easy to remove with water, and doesn't clump or flake. For a quick natural lengthened look this mascara is great.

i love this mascara! The thing about this mascara is that it doesn't volumize at all it only lengthens your eyelashes. But I love this mascara, i use this everyday. The brush is kind of flimsy but the price is fantastic, it is only 3.00! So i do recommend this product!

My lashes are naturally long but this mascara makes it look like I have lash extensions with just one coat. I haven't tried applying multiple coats. I find that it is very lengthening but not terribly volumizing - which I like! It doesn't make my lashes brittle and removes easily with Bioderma. I'm just sad Target left Canada and I now have to order this product online. It's one of my favourite mascaras.

EDIT: I purchased this mascara a few times from Target (before they left Canada) and was very pleased but since I have started ordering it online (form Well.ca and Elf's website) the quality seems to have changed. The tubes I purchased recently do not remove easily from the lashes. I have to work quite hard with cotton pads and cotton buds soaked with eye makeup remover. Even then there is still some mascara left which comes off when I oil cleanse. My eyes sometimes feel irritated like the mascara is not fully removed even after triple cleansing the eye area and I have not had the tube open very long. Maybe they are sending out older / expired products to customers who order online?