E.L.F. Studio Mineral Infused Mascara

One of my favourite mascaras! The brush is easy to use and it makes your lashes look very long. The mascara smudges a bit underneath my eyes if I use it on my lower lashes. Also extremely cheap!

*** Note! If you are looking for ELF mineral mascara in the old formula - check around at local smaller stores that carry ELF products (like Dollar General, some walgreens/cvs..gas stations etc..) I was able to find a full stock of the old formula at my local campus convenience store! They happened to have a little turning ELF display full of products and sure enough - there was a whole rack of mineral mascaras! I grabbed 2 and am debating on going back to grab 2 more just to keep on hand until ELF possibly reformulates this back (I wish), which is the only way I'd repurchase. ****

Edit: I deleted my review so that I could update this -- as of 7/2017 - elf reformulated this mascara (all their mascaras) with a new formula (possibly in June 2017). Most of the positive reviews for this mascara on the ELF website and on here are for the original formula with the wand that bends a bit? The new formula has Kaolin and Zinc Oxide in it (at the bottom of the ingredients list). If you are looking at a tube in store - that's how you can tell. They also have stamped all the new mascaras with "NEW FORMULA".

The new formula (if you read on ELF) is horrible. The brush is thick and clumps the mascara, and it is nothing like the original . Its thick and gloopy, just like the Jordana mascara and instead of separating and lengthening, this new formula just globs the mascara on and makes my lashes clump together. It also smears horribly when trying to remove. I've found it harder to get off my lashes and if any is left after washing my face, it just smears everywhere. I literally used the old formula the day before I bought this new formula, its like night and day.

I did find that I can use this new formulation ONLY if I completely wipe off the mascara wand every time with a kleenex and then apply it with a LIGHT HAND. If I don't do this - it just makes my lashes clump and stick together. It's just too wet of a formula and the wand doesn't apply it well.
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OLD FORMULA WITHOUT KAOLIN /ZINC OXIDE - My new go-to mascara! 2/2017
After hunting this down at my Target (was out of stock at my local walmart) I was excited to try this for how CHEAP it was. I made the mistake of trying Jordana extreme volume - what a nightmare (so wet, so clumpy/goopy). After first application, I was in LOVE with this. It lengthened my lashes so much - and I can apply a few coats without it looking clumpy. I love it. It isn't a volumizing mascara - but I would definitely use this for my first/second coat to lengthen, and then top with a volumizing (covergirls volumizing one). Love this, for the price - it's a steal! One thing to add, it does not keep my lashes curled, but for how well it defines and lengthens them, im ok with it.

This mascara is a flop from ELF.
My main issue with the mascara is the flaking. Throughout the day I would do check ins and I noticed the little flakes around my undereye and eyelid. It wasn't cute.
THe price was good and the natural look of the mascara is what I wanted but I'm never going to wear it with those gross flakes.

Got this when I couldn't buy my favorite Jordana mascara because it was sold out, and I couldn't wait for restock. Pleasantly surprised: Formula the right consistency, not too wet and gloopy, and definitely not too dry. Held a curl without it getting uber crispy on me and gave my lashes the oomph I needed, plus no transfer or flaking. My only gripe is I felt that the wand would bend or break if I pulled it out too hard. (that's what she said) *ahem* Anyway, I suppose that's what happens with a $3 mascara, but I don't mind it for the price. This is not necessarily my HG, but an excellent backup.

This is the little mascara that could. I bought it on a whim, as an extra.

It's great as one coat to darken lashes, or to build them up.

I have short, sparse lashes that I recently stopped curling. A Wayne Goss video on not curling lashes showed me the light. I wear this mascara on my uncurled lashes, and they look great. The curling made my lashes look shorter, if that makes sense.

No clumping or flaking for me, which I'll chalk up to good luck.

I love this mascara!! it really separates the lashes and there are no clumps. Although, if you are expecting extreme dramatic voluminous lashes, this IS NOT for you. It is amazing for everyday wear and I find that my lashes stay curled all day. For $3, this is A MUST!

$3 mascara--if it sounds too good to be true, it probably is.

The price is nice, packaging is fine, the brush is suitable. Goes on nicely--more lengthening than thickening; good for a natural look.

It doesn't dry quickly. And if exposed to heat (i.e. taking dinner out of a hot oven) it MELTS and you feel like your eyelashes are gluing your eyes shut.

When it's time to take it off, good luck! Most mascara smears off with make-up remover; this stuff does not. It flakes, everywhere. In your eyes, all over your face, all over your bathroom counter, every.freakin.where. And there will still be bits left stuck to your eyelashes. For months, probably.

Would not recommend, would not purchase again.

Pretty good for an every day mascara and definitely can't beat the price. The only downfall is the flaking during the day. By the end of day a lot is smeared under my eyes and I look like a raccoon. Other than that it separates and thickens my lashes without looking clumpy.

Bought this on a whim just to give it a shot after I ran out of my last so-so mascara.
For the price, it's great. My only real gripe with it is sometimes it manages to transfer onto my under eye area out of nowhere. I have very blonde lashes and it has really good pigmentation. Because it's not water proof, be careful not to rub at your watery eyes during the day (lesson learned). It doesn't really add any volume to my lashes, even if I use a lash curler, but it doesn't take away my volume either or make my lashes droopy. I really just use this as my 'nothing fancy' mascara and it's great for every day makeup.
My favorite part is how easy it is to take off gently. After using only waterproof kinds for so long, I was used to having to scrub at my eyes and losing some lashes in the process.
I've had my tube for about 5-6 months, and I'll probably buy again.

Looks beautiful, flakes horribly!!! This one went in the garbage, glad it was cheap.