For starters, the name is a lie! The moisture renew lipsticks are NOT moisturizing at all. The color, however, is gorgeous, even on my very pale skin (NC15). I often wear it very sheered out for a stained look, but even if I apply it full on, it doesn't look OTT. I really, really like this color, and I would definitely repurchase it. It's a dark yet bright pinky sort of red that could really complement most skin tones. I really like the scent of these as it reminds me of my grandmother's Estee Lauder lipsticks from when I was a child. I think the packaging is adorable though slightly juvenile, but it's a lot sturdier than the Lasting Finish packaging. Overall this is a good red to try if you're not afraid of reds!