WRITE A REVIEW
68% would repurchase
Package Quality: 4.2
Avon True Color Ideal Nude Cream Concealer
Filter by skin/hair/eye
Filter by age
Start your review
on 7/20/2017 8:16:00 AM
More reviews by MelsSkin
Skin: Other, Other, Not Sure
Hair: Other, Other, Other
Discontinued since 2016. However the department stores still have testers and the website still shows it. Some shops are still trying to sell dark shades. Someone else said 'Helena Rubinsteins Magic Concealer in 01 light' is comparable to this in 001 ivory, but I have compared the two on my hand and they are not the same colour. HR is more dull neutral beige compared to Dior ivory which is a brighter pinky peach. I'm looking for a concealer to use without foundation. This Dior melted into skin and was invisible but concealing. (Would be perfect without the fragrance.) Not so with HR which is just like all the others. It is good and non irritating to eyes though. My search goes on. I'd love some help. Dior haven't replied to my email. It's so infuriating that they sell a new concealer (called Forever) in the USA but not in the UK. But I prefer the squeezy tube anyway. I hope they bring out a new tube of hydrating concealer in exactly the current shade of 001 Ivory. The most perfect shade to cover the dark bits of my white English complexion.
on 7/18/2016 3:43:00 AM
More reviews by MarieMarieM
Love this concealer! I use it under and around the eyes and I am absolutely pleased with it. Stays put without creeping into lines and doesn't get cakey at all for a good 18 hours. Coverage is high (and much higher than any drugstore concealer I tried), however, don't expect it to be a camouflage concealer. It looks very natural on me and blends out perfectly. I apply it with a concealer brush, blend it out with my fingers and dust a colorless setting podwer (Make up Forever HD Powder) on top. I highly recommend setting it with a very finely milled, colorless powder - I think this makes all the difference and holds it in place. Shade 001 Ivory compares to Helena Rubinsteins Magic Concealer in 01 light (which is another fantastic concealer).
on 10/28/2015 8:39:00 AM
More reviews by Fancymom
Skin: Oily, Fair-Medium, Warm
Hair: Brunette, Curly, Medium
I absolutely LOVE this concealer!! I've been using for about a year, and believe me when I say, I have literally tried over 30 different concealers (Bobbi Brown, Chanel, Tarte, Clinique, Lancome, Revlon colorstay, L'Oreal trumatch, etc.) It's not perfect, as NO concealer is, but it's definitely closer than any other one! Plus, one tube has lasted me almost a year.Now, you really need to put an eye cream under your eyes before putting this on, as it "says" it's hydrating, but it's really not. But that's ok cuz if it was truly "hydrating" it would probably crease like crazy!I apply my Cerave eye cream generously first, then wait about 5 min. Then I squeeze out a drop (a little bit of this concealer goes a long way!) onto my little concealer brush, and feather it onto my under eye area. I do not set this with powder, as it will dry down well in it's own over the next hour or so. It is highly pigmented so a little covers very well :)I highly recommend trying this! I am 44 and it conceals my mild dark circles and a few freckles under my eyes without settling into fine lines. WELL worth the money!
5 of 5 people found this helpful.
on 9/15/2015 5:03:00 AM
More reviews by Mmaimai
Skin: Combination, Fair, Neutral
Hair: Blond, Relaxed, Fine
I'm going through my third or fourth tube of this and I love it! It has a good coverage and it's buildable, very good for undereyes since it's quite lightweight, blends very easily and feels hydrating but doesn't crease when set with powder. The lightest one is a good match for my NC10-15 skin, but I guess there aren't so many shades out there so maybe not everyone can find a match. It's a bit pricey but this lasts almost annoyingly long time so..
3 of 3 people found this helpful.
on 6/22/2015 5:29:00 PM
More reviews by SourberryLily
Skin: Acne-prone, Fair-Medium, Not Sure
Hair: Brown, Other, Other
This is my favorite concealer by far.Its fluid texture lets me apply as much or as little as i need. Even though it's fluid, it's very opaque and covering. It applies best with a little sponge. I used to set it with a powder (benefit) but after awhile i found that it stayed just as well on it's own, and powder could make it cakey.The squeeze tube is easy to control. Just a little goes a long way with this. I wear it every day and overall i would say i need to re-buy once every 5 months.I pay about 32 CAD at Pharmaprix/ShoppersDrugMart for this product
4 of 4 people found this helpful.
on 6/2/2015 4:00:00 PM
More reviews by Gingercat77
Skin: Combination, Fair, Not Sure
Hair: Brunette, Other, Other
Ive tried every concealer from A to Z , high medium and low end! I have extremely dry sensitive undereyes and finding an under eye conealer that did a satisfactory job of concealing and hydrating was almost impossible. Max factor pan stick hydrated nicely but did not illuminate and fell into fine lines. Benefit fake up hydrated and didnt really fall into lines but looked cakey and unnatural. I was quite disillusioned and thought i would never find my HG undereye concealer!So i spied this whilst loitering at the Dior counter and the SA didnt have to try too hard to convince me to buy it. It was super expensive £23! But now i believe it was worth every penny. I do think you need to moisturise prior to use, but it goes on so smoothly and feels like a tinted eye cream in itself. And you need so little of the product to do the job! It illuminates, conceals and hydrates excellently. Doesnt fall into fine lines and lasts about 4 hours before needing touched up. I am nw15-20 and chose shade 2 - beige, which blends perfectly with my foundation. The packaging is sleek, practical and it has a hygenic nozzle for putting a tiny dab on your finger to dab under your eyes. Just lovely. I wont be without it again!
on 5/26/2015 3:46:00 AM
More reviews by cath07
Skin: Combination, Fair-Medium, Neutral
Hair: Black, Straight, Fine
It's very hydrating and never makes my makeup looks cakey so kudos for this concealer đŸ˜€
on 5/18/2015 4:51:00 PM
More reviews by nevobradac
Hair: Red, Other, Other
3x I have repurchased this concealer. It is by far my favourite. Non-comedogenic, long lasting, looks very natural and has great coverage. Elegant and smart packaging. I am very very fair, and am extremely satisfied with their variety of light shades. I use 001. Also, this concealer does not crease and product itself last a very long time. I use it about 4 to 5x a week for under eyes and blemishes and have had each concealer for 6 months to 1 year.
on 4/1/2015 11:12:00 AM
More reviews by madeupmary
Skin: Dry, Fair, Neutral
Hair: Brown, Wavy, Fine
Having tried nearly every concealer going and never being satisfied, I've realized this is probably as close to HG status I'll ever get. Although I have very dark circles, made even worse by the fact that I have deep set eyes, thick concealers such as Bobbi Brown and Laura Mercier just look awful on me. Yes, they provide the coverage I want but they look so cakey and even though I'm late twenties I already have some fine lines around my eyes which thick concealers only accentuate. However, this concealer is so light, it literally feels like water on the skin and like an eye treatment rather than a concealer. I would say the coverage is medium - it covers well and is not thick and cakey in the slightest. I always make sure to have a good supply of this for fear it will be discontinued and I'll have to start my search for a good under eye concealer again. I reckon ladies with dry or mature skin would love this!
on 1/1/2015 1:30:00 PM
More reviews by freyahaseldine
Skin: Oily, Medium, Neutral
Hair: Brunette, Relaxed, Medium
I can only comment on the product as this was a sample size in a Dior set they sent me. I've used it a few times now and it is a nice light hydrating concealer. It covers any flaws smoothy and dosnt feel heavy on your skin. I would consider purchasing this in the near future.
1 of 1 people found this helpful.
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)