4.0

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Overall rating
82%
would repurchase
4.1/5
package quality

price range

Reviews


4.0
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2 months ago

My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed with some 7NG, 7WR and 00 clear used with the ion 10 dev. So far I really like this product. Im getting nice, even vibrant (but still natural) looking red. Its gentle and easy to use. The key is to cut …Read more

3 of 3 people found this helpful. Did you?

About reviewer (28 reviews)

age36-43

skinCombination, Fair-Medium, Not Sure

hairRed, Wavy, Medium

eyesBlue


5.0
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4 months ago

I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume developer but i have medium to dark brown hair naturally. And i do not want to attempt redoing the highlights so i get medium natural brown in ion demi and do a reverse bayalage technique to apply it. Never …Read more

1 of 1 people found this helpful. Did you?

About reviewer (31 reviews)

age36-43

skinDry, Fair-Medium, Unknown

hairBrunette, Unknown, Unknown

eyesGray


1.0
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7 months ago

My hair did not come out at all.

0 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

age44-55

skinOily, Olive, Unknown

hairBrown, Unknown, Unknown

eyesHazel


5.0
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Dec/02/2017

After a long year of dyeing my hair every color under the sun, I wanted to go back to my natural level 8 ash blonde. I tried achieving that at home with color remover and bleach, and ended up with orange Leeloo hair from Fifth Element.

The salon I chose was able to color correct it to my natural, however the color they used washed out with four washes and I had brassy orange blonde …
Read more

3 of 3 people found this helpful. Did you?

About reviewer (142 reviews)

age

skinOther, Other, Not Sure

hairOther, Other, Other

eyesOther


5.0
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Nov/13/2017

I used this for the first time just now and I’m shocked. I was certain that I would be making an appt tomorrow with my stylist to fix a f*ck up. I used the demi-permanent 4N shade, which was close to the same color in another brand my hair stylist had used on me. I had about an inch of roots, and my natural hair color is about a level 7. My goal was to darken my roots and refresh my overall …Read more

3 of 4 people found this helpful. Did you?

About reviewer (9 reviews)

age36-43

skinDry, Fair-Medium, Unknown

hairBlond, Unknown, Unknown

eyesHazel


1.0
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Jun/04/2017

Do not buy this product and expect to get the color from the swatch. I decided to go for 7WR, applying it over my very light brown hair, expecting to get an orange-auburn color. Instead, I got very close to black ! I will not use this product again as it is deceiving.

2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

age19-24

skinCombination, Fair, Unknown

hairBrown, Unknown, Unknown

eyesBlue


4.0
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Feb/21/2017

I like this as a way to cover my grey; its long lasting but not permanent, and adds a little shine. I also appreciate being able to customize my shade by mixing different shades - each tube lasts awhile and so I keep a couple of colors on hand and mix fresh each time and tweak the shade as needed. One big warning- the color goes on darker than the swatch , and I recommend going 2 shades lighter …Read more

10 of 11 people found this helpful. Did you?

About reviewer (59 reviews)

age36-43

skinCombination, Medium, Unknown

hairBrunette, Unknown, Unknown

eyesBrown


5.0
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Oct/14/2016

I wanted dark brown hair and choose the medium golden brown and used the sensitive scalp volume 10 developer. My hair feels soft, the color is just the right dark brown I wanted, and the color has depth and vibrancy.

7 of 7 people found this helpful. Did you?

About reviewer (257 reviews)

age25-29

skinOily, Fair, Neutral

hairBrunette, Wavy, Medium

eyesGreen


3.0
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Sep/05/2016

My hair is naturally about a level 5 brunette with neutral undertones, some gold, some ash. Pretty neutral. It pulls orange when lifted though. I recently have been getting some grays at the young age of 24. It's probably genetics but I was over seeing the stark white hairs against my dark natural color. So a couple months ago I got highlights. They looked good at first, but over time they …Read more

6 of 6 people found this helpful. Did you?

About reviewer (2 reviews)

age19-24

skinCombination, Medium, Unknown

hairBrunette, Unknown, Unknown

eyesBrown


4.0
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Aug/25/2016

I deleted previous favorable review because as I have continued to use it (pale ash blond) on my brassy incorrectly hairlighted hair (virgin hair level 6) I have seen that it actually LIGHTENED my virgin grow out hair one shade to made my virgin hair a brassy orange...I had no idea it could do this!! Horrible!! That sets me back in growing out my subdued natural haircolor for many more months …Read more

3 of 4 people found this helpful. Did you?

About reviewer (31 reviews)

age56 & Over

skinNormal, Fair-Medium, Unknown

hairBlond, Unknown, Unknown

eyesHazel