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50% would repurchase
Package Quality: 3.0
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on 8/19/2015 12:10:00 PM
More reviews by MUAsAlbino
Skin: Very Oily, Fair, Neutral
Hair: Blond, Wavy, Fine
I initially liked this line. The formulas didn't feel damaging on my fragile hair, and they are DEFINITELY way better than the average boxed dye you'd get from the drugstore. ION has always been a hit with me in the haircare department, I figured the demi dyes would be created equally. However, I won't be repurchasing this now that I've found my "holy grail" toner (Wella Liquid Permanent Toner). There were a few dealbreakers with ION that made the choice easy: 1.) The colors turn out darker than the demonstration strands at Sallys...easily. Meaning the color that is depicted by ION, is not completely accurate. I wasn't the only one that had this issue, either. When I looked into it, I was shocked to find many others have ran into the same issue.2.) The dye grabs unevenly. Even while using a protein filler. And then over time, it fades unevenly. To be fair - this happened with a lot of the lesser quality dyes I've tried. But my "holy grail" toner never does this to me. After a hair mistake from the pits of hell when switching to a powder lightener, I had to wear my hair up for almost a year. Not just because the lightener reeked havoc on my hair's health, but because the color was soooo patchy. I tried and tried to fix it, never realizing that ION was part of the problem. 3.) If you're going to go the ION route - save yourself some hassle and buy the liquid formula. The gel formula is harder to wash out, harder to spread/apply, and you run a way bigger risk of it over-darkening due to not being to wash it out in time. ---------------------------Edited to add: Just so we're clear - you do not *have* to use an ION Developer. They all contain the same active ingredients, instructing you to use an ION developer with this is nothing more than a marketing scheme. I personally recommend the Blond Brilliance Developer in volume 5 (lowest % available at Sally Beauty). Demis are intended to deposit color only............using a higher volume means using more peroxide. In turn, you are further damaging your hair. I use the Blond Brilliance developer with all my hair dyes. (Just don't touch their powder lightener.... :( )
15 of 15 people found this helpful.
on 4/19/2013 12:21:00 AM
More reviews by heyannette
Skin: Very Oily, Fair-Medium, Warm
Hair: Brunette, Straight, Coarse
So many well written, detailed and positive reviews here I won't go on. Believe the good reviews. This stuff lasts! After 2+ weeks using #3RVR burgundy brown it's STILL shiny and coloured. I had these light ends from using drugstore permanents and nothing would blend it. My hair dresser did a great job blending it with a semi I think but for $100 and having it wash out in under two weeks, it wasn't worth it. This demi though is amazing! :o I'm so shocked. For $3 on sale plus developer, the colour is complex and gorgeous. I'm so impressed. I used it 1:1 because my hair doesn't take colour well and it did end up quite dark and saturated but I adore it. I would recommend this to anyone!
4 of 4 people found this helpful.
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