4.0

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114 reviews
82%
would repurchase
4.1/5
package quality

price range

Reviews


4.0
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Jan/20/2011

I had taken my hair from dyed black to a sort of tawny streaky mane that ranged from white to reddish gold using 3 kits of Frost & Glow over the long New Years weekend.

It looked okay, and I guess I could have taken it to a pro and become a credible blonde, but my hair was damaged, and I didn't feel like blonde was a good soul fit for me, and since I have very dark brown …
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1 of 2 people found this helpful. Did you?

About reviewer (23 reviews)

Age36-43

SkinOily, Fair, Cool

HairBrown, Wavy, Other

EyesBrown



2.0
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Jan/18/2011

This product made me think that demi permanent hair color didn't work. I followed the instructions when I applied the 9NG to my hair and even left it on my hair for five extra minutes, but in the end I saw no color difference. Since my hair was shinier and it's quite cheap, I won't take away all the points, but it just didn't work for me. After switching to Wella's …Read more

0 of 1 people found this helpful. Did you?

About reviewer (75 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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Dec/31/2010

I am 95% gray on top and have been struggling for years to find a brand of hair color that will hide my gray without leaving my hair feeling like straw, and my scalp sensitive. With all of the other brands, I was leaving color on my hair an extra 10 minutes (for it to take) so my ends were almost always turning black, even though I did not pull through the color till the last 10 minutes.
A …
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38 of 38 people found this helpful. Did you?

About reviewer (21 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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Dec/12/2010

This is really the best hair dye out there - permanent or demi. I have tried every dye out there including natural, organic, henna based, chemical, etc. I used this on a friends hair a couple of months ago in 8N light natural blonde mixed with a little of the lightest golden brown. She has medium to dark brown hair. The shine was incredible and it covered the few grays that she had and made …Read more

22 of 23 people found this helpful. Did you?

About reviewer (180 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBlond, Curly, Medium

EyesBlue


2.0
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fromPKWO

Nov/13/2010

I tried this b/c I wanted to quit damaging my hair with permanent color. I chose a shade 2x lighter than normal, followed the directions and while my roots came out the desired color, the rest of my hair was almost black. Clearly this is not what I was going for. I thought it would fade within a few days. Some of it did fade judging by the stains left on my white bath towels each day. After …Read more

3 of 3 people found this helpful. Did you?

About reviewer (7 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBrunette, Curly, Fine

EyesBrown


3.0
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fromcjlc49

Nov/03/2010

I tried Ion demi-permanent twice, and I'll probaby be going back to Wella Color Charm. I have very long hair past my bum, dark brown/soft black with some grey. I was really hoping that it would cover my grey and not do too much damage. For some reason - and I did the 1:1 ratio as well as used Ardell's grey magic, which normally works like a charm - my hair color washed out both times …Read more

3 of 4 people found this helpful. Did you?

About reviewer (33 reviews)

Age36-43

SkinCombination, Olive, Warm

HairBrunette, Wavy, Medium

EyesBrown


5.0
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Oct/20/2010

Love this stuff! Have tried Natural Instincts and another demipermanent line whose name I can't recall, and this provided far prettier color and better coverage at a rock-bottom price. My hair is a medium brown, 20% gray, and regularly colored. Based on the reviews here about how dark the results are, I went light and bought a 7N. Came out just right--hair is still a medium brown, but a …Read more

4 of 4 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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Sep/25/2010

I have tried this product twice now. The first time I thought I might have left it on too long, so the second time I left it on less and diluted it. I used the dark copper blonde, and it was NOT COPPER!! I don't know who named this, but they need their eyes checked. It came out almost burgandy. My hair is naturally a dark copper over the winter, and this is just a TERRIBLE color! I now have …Read more

2 of 2 people found this helpful. Did you?

About reviewer (3 reviews)

Age30-35

SkinSensitive, Fair

HairRed

EyesGreen


5.0
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Sep/13/2010

This has been a great solution for coloring my grays. I am about 15% gray, with dark hair (a 4 in permanent hair colors). I used to get my hair highlighted, but don't like dramatic highlights, only dimension, so the salon would use a 5 for highlights and 4 to cover all the extra grays.

Using the ION in a lighter color than my natural shade has given me the dimension I'm …
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12 of 12 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesBrown


4.0
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fromTresha

Sep/11/2010

I love this! Its very pigmented and doesn't dry out my hair at all. Its nice and shiny too. I used 10ng over blonde highlights. I love neutral golds. The color does not look cheap. Very unique gold without looking brassy. This color is pure gold-ness, and not red at all!! It does run about two shades dark. This is definitely more like a level 8. This color is comparable to Clairol Premium …Read more

1 of 3 people found this helpful. Did you?

About reviewer (537 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBrown, Wavy, Medium

EyesBrown