4.0

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114 reviews
82%
would repurchase
4.1/5
package quality

price range

Reviews


4.0
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Sep/28/2011

My hair has been all over bleached blonde for a couple of years and I'm tired of the washed out look. I decided to add some lowlights in with this product. I used a cap, pulled through some pieces and put on the Light Nuetral Blonde shade. I went with the nuetral because my hair already has lots of ash tones and really thought any more ash tone could turn it green! It came out pretty …Read more

2 of 3 people found this helpful. Did you?

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBlond

EyesBlue



5.0
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Sep/11/2011

I bought Dark Natural Blonde Demi to do my daughters hair..........it is fabulous!! She loves it and so do I! The shine, the ease...........amazingly simple!

For those of you that are chewing about their hair being too dark, it wasn't suppose to be that dark....think a little here......it will always be darker when you first do it. After 2-3 washes it will lighten up. If you …
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4 of 6 people found this helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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Sep/05/2011

Tried the Ion Demi-Permanent Hair Color - Light Golden Brown. My hair is BLACK. I am so upset! Purchased at national beauty supply company and consulted with store owner. Never said this runs dark. We spent a long time looking at and discussing my hair. I was just looking for a product that was reliable at covering gray. This said it would leave levels. No, I am solid black. I have …Read more

1 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBrown

EyesOther


4.0
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Aug/09/2011

This is a good dye but it does run extremely dark. So dark that I felt compelled to write a review, which I haven't done in ages. I've used this hair color many times with good results. I've always tried to deepen the color of my hair, so the fact that it ran very dark didn't bother me. I still chose 2 shades lighter than my desired shade and I was always …Read more

3 of 3 people found this helpful. Did you?

About reviewer (173 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesHazel


3.0
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Jul/04/2011

Mixed ION demi 7A with Wella 6N. I've used Wella is in the past so I have to assume that the ION stained my scalp. It was odd and unnatural. 1:1 ratio which I use with demis still produced a darker shade. I only do roots so that's good in this case. I want to stay with demi shades that will produce a light brown and then add highlights whenever not very often. You need a Neutral shade …Read more

1 of 4 people found this helpful. Did you?

About reviewer (181 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesHazel


5.0
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May/10/2011

This is my first time using this product and I am very pleased with the results. My hair was bleached, light brassy brown. I used 7NA, medium ash blonde hoping for a medium brown. I know this brand runs several shades dark. I used a 1:1 ratio with the Ion 10 volume developer and left it on my hair for 25 minutes. The result was exactly what I wanted. A rich, chocolate, medium brown. My hair is …Read more

4 of 4 people found this helpful. Did you?

About reviewer (3 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrown, Other, Other

EyesGreen


2.0
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Apr/30/2011

Performs no better/worse than other demis.

My issue was with the color itself; I used 6RC ("dark copper blond"/6.4 which should have been screaming orange-based copper) to refresh the middle/ends my level 6 reddish brown hair. I knew it would be a level or two darker right away...that's fine, I'm happy to wait a couple weeks.

However, like many have …
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2 of 2 people found this helpful. Did you?

About reviewer (339 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Wavy, Fine

EyesBrown


5.0
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Mar/14/2011

amazing hair color and soooo cheap! i got it at sallys for $3.99 for each color solution and the developer was very affordable as well. much cheaper than buying 2 boxes of natural instincts every month to work on my super long hair. overall, totally would recommend to a friend :) bought it in the blue-black color and my hair is loving it.. soft and shiny!

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About reviewer (72 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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fromajacks

Feb/20/2011

This is the business. I was using Colorsilk in soft brown and I was happy with it, but I wanted to switch to a non perm color so that I didn't have to worry about demarcation lines with my blond roots. I had read good reviews and went with 3N. This color is beautiful. It is multidimensional, not at all flat. My hair is the closest to shiny it has been since I was a kid. Once you invest …Read more

0 of 1 people found this helpful. Did you?

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesHazel


5.0
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Feb/09/2011

I typically use Redken Shades EQ to color my hair. I have been using a 9GB and 7GB to make an 8GB. Redken doesn't make an 8GB in the Shades line. My friend is a stylist and usually colors my hair for me. I am trying to grow my hair out to it's natural color and I have about 3 inches of roots, which are a light brown and the rest of my hair is highlighted. The 8GB in Redken was enough to …Read more

5 of 8 people found this helpful. Did you?

About reviewer (57 reviews)

Age30-35

SkinOily, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue