4.0

Created with Sketch.
114 reviews
82%
would repurchase
4.1/5
package quality

price range

Reviews


5.0
Created with Sketch.

Jan/17/2013

I have tried numerous types of demi haircolor, and this gives me salon quality results for a very, very reasonable price. It covers gray EXTREMELY well, and doesn't fade too fast if you mostly use sulfate free shampoos and/or conditioner washes. My one caution is that the shades run dark. I would recommend going 2 shades LIGHTER than you think you need, especially if your hair has been …Read more

9 of 10 people found this helpful. Did you?

About reviewer (5 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther



4.0
Created with Sketch.

Nov/23/2012

I'm hoping that this review can give you guys an idea of both my experience, and ways to get the results you want from this color.

First, you should know that researching the basics of hair color is vital if you're going to color at home. You need to understand the levels of color, which colors "live" at each level, and how those factors will affect your results …
Read more

19 of 19 people found this helpful. Did you?

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
Created with Sketch.

Nov/21/2012

I had lovely light blonde hair and like always I darken the color with a demi in the fall until spring or less damage to my hair in the dry winter. I used a medium blonde and my hair turned black! I used the right amount and it I let it in my hair for the right amount of time. I have used this brand before without issues but this is unacceptable.

2 of 5 people found this helpful. Did you?

About reviewer (19 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairRed, Straight, Fine

EyesGray


4.0
Created with Sketch.

Oct/28/2012

WOW!!!!!!!!!!!!!!!!! I was all skeptical after the reviews (and nervous, since I quit the heavy dying days and had been loving my natural color), but went on a whim and decided to get this in Burgundy Brown. The only reason I went with this brand was because of my hesitance, the idea of permanent scared me (I can't even believe this is the same person who used to do black and purple like it …Read more

5 of 5 people found this helpful. Did you?

About reviewer (696 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairOther, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

Oct/09/2012

I'm amazed on how shiny and beautiful my hair looked after using this product. I have very curly hair (3C texture) and wanted to stay away from ammonia based products to keep my hair natural. In addition, ammonia can change the curl pattern of your hair so I didn't want to risk having the texture of my hair altered so I decided to use ION's Demi Permanent (medium golden brown). As …Read more

2 of 4 people found this helpful. Did you?

About reviewer (8 reviews)

Age36-43

SkinOily, Dark, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
Created with Sketch.

Sep/29/2012

I bought this at Sally's Beauty Salon and was impressed with the coverage. I chose light reddish brown and it came out a medium cranberry auburn color - a little artificial at first but more natural looking after about a week. The color is intense and lasts longer than any other demi-permanent including Wella and Goldwell. I used the 10% sensitive scalp developer and left it on the roots …Read more

1 of 1 people found this helpful. Did you?

About reviewer (91 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairOther, Curly, Medium

EyesBlue


4.0
Created with Sketch.

Sep/27/2012

First off, I want to say that I usually have a hard time keeping my hair red.That all changed when I found this.I got it in Light burgundy blonde & I love it! I don't wash my hair everyday.I wash every other day.I use Reviting Reds Shampoo & Cond. from Sallys Beauty.I also use Beyond the Zone,Turn up the red color gloss.If u have red colored, u have to keep it up.I do hair to,so I …Read more

1 of 1 people found this helpful. Did you?

About reviewer (4 reviews)

Age36-43

SkinCombination, Medium

HairOther

EyesHazel


4.0
Created with Sketch.

Aug/13/2012

I have had so much luck with this Demi. It took me about 1 year to get the color mixture just right to tone down my highlights. I mix half a tube of Clear Shine with a full tube of 9NA (very light ash blonde) with the 10V developer, and get a beautiful ash blonde glaze to cover my super bright highlights. I usually leave the color on for 15 mins with no heat and I love the results. Its totally …Read more

8 of 8 people found this helpful. Did you?

About reviewer (35 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

Jul/27/2012

It's a little premature to say that I'll NEVER pay for salon color again but if getting the color you desire is this easy, I will definitely hesitate. I'll first start by saying that I read A LOT of reviews here and whatever I could find online about this line before attempting it on my own. I have learned that I'm about a level 3 brunette and my hair pulls red no matter what …Read more

3 of 5 people found this helpful. Did you?

About reviewer (25 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

Jul/08/2012

I am in the process of going back to brown hair, my hair started to fall and has gotten really thin due to high lift permanent color, highlights and bleach, it was down to my waist and now is at chest level. Did a lot of research before choosing this brand since my hair and scalp can't take the multiple root touch up I was doing monthly. I am happy that going back up in the color scale is …Read more

3 of 3 people found this helpful. Did you?

About reviewer (208 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen