4.0

Created with Sketch.
114 reviews
82%
would repurchase
4.1/5
package quality

price range

Reviews


5.0
Created with Sketch.

Aug/19/2013

My hair is naturally dark brown, with a lot of gray. I love demi permanents but don't need the box, the gloves and conditioner. I love, love, love Ion Brilliance! I color every two or three weeks, and mix 1 tablespoon 5N Light Natural Brown and 1 tablespoon 4N Medium Natural Brown with 2 to 3 tablespoons of the Ion Brilliance Sensitive Scalp 10 volume developer (3% peroxide). This combo ends …Read more

9 of 9 people found this helpful. Did you?

About reviewer (34 reviews)

Age

SkinNormal, Medium, Warm

HairBrunette, Curly, Fine

EyesBrown



5.0
Created with Sketch.

Jul/03/2013

9NA Very Light Ash Blonde. Been using this as a toner on pre-lightened hair for more than a year now. I am very satisfied with the results. It's not too harsh, considering I have to bleach my roots and tone every 6 weeks. My hair has remained strong and the color lasts for the whole 6 weeks. I use a 20 vol. developer, comes out exactly like I want it every time, fades evenly and …Read more

12 of 12 people found this helpful. Did you?

About reviewer (110 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


1.0
Created with Sketch.

Jun/06/2013

Worst hair color I've ever tried. I have medium brown hair and I used the blue black dye. I tried dying my hair, following all directions and after 25 minutes, I rinse my hair and what so I find? NONE of the color took to my hair. Wtf. I'm beyond pissed but decide to try again because I want my black hair. I follow directions, however I'm forced to add more of the pigment (tube) …Read more

0 of 6 people found this helpful. Did you?

About reviewer (46 reviews)

Age19-24

SkinOily, Olive, Warm

HairBlack, Curly, Medium

EyesHazel


4.0
Created with Sketch.

May/23/2013

I really liked this dye. I have medium chocolate brown hair and due to heat styling regularly and using bleach (ombre, past highlights) my hair was several shades of brown. I went out and purchased Medium Warm Brown (4W) hoping to keep the same depth of color, but make my hair one solid color.

I first used Ion Color Corrector to lift any color buildup from my hair, blow dried and then …
Read more

8 of 9 people found this helpful. Did you?

About reviewer (366 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrown, Curly, Medium

EyesHazel


5.0
Created with Sketch.

Apr/19/2013

So many well written, detailed and positive reviews here I won't go on. Believe the good reviews. This stuff lasts! After 2+ weeks using #3RVR burgundy brown it's STILL shiny and coloured. I had these light ends from using drugstore permanents and nothing would blend it. My hair dresser did a great job blending it with a semi I think but for $100 and having it wash out in under two …Read more

4 of 4 people found this helpful. Did you?

About reviewer (106 reviews)

Age36-43

SkinVery Oily, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


1.0
Created with Sketch.

Mar/29/2013

I used the color 9NG on really light golden hair and my roots turned GRAY?! but my length was a decent color, still not close to swatch color. Will not be repurchasing.....Be Careful if you have really blonde hair....Use Porosity filler beforehand

4 of 4 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlond, Wavy, Medium

EyesBrown


2.0
Created with Sketch.

Mar/18/2013

I've had the weirdest coloring experience with this product. I have an e-mail in to Ion right now but I figured I'd write my review here while I am waiting for an answer. I am naturally a level 5 mousy brown brunette. I am no stranger to red hair dyes, both demipermanent and permanent - I've been doing my own color for 20 something years! My hair was its virgin color before I …Read more

0 of 2 people found this helpful. Did you?

About reviewer (169 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
Created with Sketch.
fromkjh128

Mar/10/2013

This review is for shades 8N and 7N. I want to start by saying that if it weren't for the reviews here on MUA, I wouldn't have taken the plunge and colored my own hair. I am so glad I did! I am like many reviewers, natural color is around the 6N swatch- dishwater blonde or light brown- mousy. I was a heavily highlighted blond for years, then a couple of years ago I went brunette. I …Read more

13 of 13 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
Created with Sketch.

Mar/02/2013

This is an amazing demi-permanent hair color. I will be using this again and again. I went through selecting 4 different demi-permanents from ION to correct my copper red hair that I wanted, I was progressing from being a platinum blonde for the past couple years. The copper was just impossible to keep, so I picked out 3 red bases from Ion, but I settled on 5N Light Natural Brown... Which I will …Read more

5 of 5 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair

HairRed

EyesGreen


4.0
Created with Sketch.

Feb/17/2013

I'm an at-home double process blonde (hubby does the back of my hair), and I had originally tried the Ion Demi in 10N (lightest natural blonde) to tone. I watched carefully as is necessary when toning pre-lightened hair, and ended up rinsing after 8 minutes. Recommended processing time for toning is 10-15 minutes. The color was a little too dark for my taste. After some research, I decided …Read more

13 of 13 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesHazel