79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


5.0
Created with Sketch.

13 years ago

OK so I know it annoys my hairstylist that I am no longer dropping $60-90 every 6 weeks on coloring my hair at my hair salon. I see her studying my hair, and I know she's dying to ask me what I'm...

About reviewer (50 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown



5.0
Created with Sketch.

13 years ago

I loveeeee this hair dye. I had a medium light brown hair and i recently used medium intense red - uhmazing. It was a very nice dark brown with deep red almost purple tint to it, I guess Thats how...

About reviewer (3 reviews)

Age19-24

SkinNormal, Medium, Warm

HairBrown, Wavy, Coarse

EyesBrown


4.0
Created with Sketch.

13 years ago

I am trying to achieve a "violet" black/dk brown. Was recommended to do 1/4 pt 1V-L2 (jet black) and 3/4 pt 5RV-5.5 (light burgundy brown) with a 20V developer. At the present time, my hair is...

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairRed

EyesOther


4.0
Created with Sketch.

13 years ago

My hair has been all over bleached blonde for a couple of years and I'm tired of the washed out look. I decided to add some lowlights in with this product. I used a cap, pulled through some...

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBlond

EyesBlue


5.0
Created with Sketch.

13 years ago

When Clairol changed their Nice n Easy formula the light ash blonde was WAY too dark so I gave up trying different ones. I went to Sallys and went with the Very light ash blonde with a developer of...

About reviewer (30 reviews)

Age44-55

SkinVery Oily

HairBlond

EyesGreen


4.0
Created with Sketch.

13 years ago

Forgive me if I'm wrong. It seems to be that MakeupAlley has put one section for the hair dyes by Ion. I'm seeing a lot of reviews about all kinds of colors. So I will share my experience about the...

About reviewer (8 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairOther, Other, Other

EyesGreen


5.0
Created with Sketch.

13 years ago

I bought Dark Natural Blonde Demi to do my daughters hair..........it is fabulous!! She loves it and so do I! The shine, the ease...........amazingly simple! For those of you that are chewing...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
Created with Sketch.

13 years ago

Tried the Ion Demi-Permanent Hair Color - Light Golden Brown. My hair is BLACK. I am so upset! Purchased at national beauty supply company and consulted with store owner. Never said this runs...

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBrown

EyesOther


4.0
Created with Sketch.

13 years ago

This is a good dye but it does run extremely dark. So dark that I felt compelled to write a review, which I haven't done in ages. I've used this hair color many times with good results. I've always...

About reviewer (173 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesHazel


1.0
Created with Sketch.
from

13 years ago

PLEASE READ BEFORE YOU USE THIS PRODUCT!!! ALWAYS DO A STRAND TEST!!! A few days ago, my fiancée and I put highlights in my hair using Revlon Frost and Glow highlighting kit. I ended up using...

About reviewer (2 reviews)

Age19-24

SkinCombination, Olive

HairBlack

EyesBlack


1.0
Created with Sketch.

13 years ago

I love ion shampoos/conditioners but there hair dyes are a let down! I got 8.2v light blonde (looks almosy medium brown on swatch) did a strand test and turned my hair dark grey/lilac! Thank god i...

About reviewer (63 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairSilver, Wavy, Other

EyesHazel


3.0
Created with Sketch.

13 years ago

Mixed ION demi 7A with Wella 6N. I've used Wella is in the past so I have to assume that the ION stained my scalp. It was odd and unnatural. 1:1 ratio which I use with demis still produced a darker...

About reviewer (187 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

13 years ago

I used this 5RC (medium copper brown) to color over my highlighted blonde hair (naturally medium brown). Used ION 10v developer and got great results after leaving it on for 25 minutes! My hair...

About reviewer (9 reviews)

Age30-35

SkinNormal

HairBlond

EyesBlue


3.0
Created with Sketch.

13 years ago

I looked up many reviews of this product before actually purchasing and discovered that this hairdye is actually one of the highest rated most reliable ones I've come across. Maybe this is due to...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

13 years ago

After reading countless reviews on this website and the sally website, i decided to purchase this hair color in shade 10V lightest cool blond. I also purchased a bottle of the 20 volume ion...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

13 years ago

This is my first time using this product and I am very pleased with the results. My hair was bleached, light brassy brown. I used 7NA, medium ash blonde hoping for a medium brown. I know this...

About reviewer (3 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrown, Other, Other

EyesGreen


2.0
Created with Sketch.

13 years ago

Performs no better/worse than other demis. My issue was with the color itself; I used 6RC ("dark copper blond"/6.4 which should have been screaming orange-based copper) to refresh the...

About reviewer (340 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Wavy, Fine

EyesBrown


2.0
Created with Sketch.
from

13 years ago

I bought this color in Light Brown 5.0, hoping it would darken my dark blonde hair to something a little more chocolaty. Well it said according to my hair color to leave it in for 20 minutes. I...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair

HairBrunette

EyesBlue


1.0
Created with Sketch.
from

13 years ago

I hate this. I picked up 6N (Dark Natural Blonde) which looks like a neutral dark blonde. I followed directions exactly and yet my hair turned dark brown and red. I've used other at home colors...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesGreen


5.0
Created with Sketch.

13 years ago

I have medium blonde hair (8N) that I generally lighten about a shade or two. I've used just about every drugstore product that there is out there plus I've had it highlighted professionally...

About reviewer (475 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBlue




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