79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


4.0
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12 years ago

I have been going to the salon for years to have my light brown hair highlighted blonde. I had so many highlights that my hair almost looked a solid colour. I found the salon visits very time...

About reviewer (1 reviews)

Age30-35

SkinNormal, Fair

HairBrown

EyesGreen



4.0
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12 years ago

I really liked this product. It is way less harsh on your hair than regular brands of dye. The color was very pigmented but a little dark. I expected something closer the color sample but ended up...

About reviewer (19 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairRed, Straight, Fine

EyesGray


2.0
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12 years ago

I bought 9N for my too blonde hair to darken it alittle. Thankfully I did a strand test. this stuff is much much darker than the swatch. Most of the people with hair disasters did not do a...

About reviewer (4 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
Created with Sketch.

12 years ago

I've been using Ion Color Brilliance Liquid in Dark Intense Red Blonde for almost a year now with Ion vol. 10 developer (bottle application.) In the past two months I've had to return to Sally's...

About reviewer (2 reviews)

Age25-29

SkinDry, Fair, Not Sure

HairRed, Other, Other

EyesHazel


1.0
Created with Sketch.

12 years ago

I used the color brilliance 8N.The one you use use with cream developer and it is suppose to be light blonde but I now have light BROWN yes BROWN hair. They said it's just a little darker than...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair

HairBlond

EyesBrown


4.0
Created with Sketch.

12 years ago

I have had so much luck with this Demi. It took me about 1 year to get the color mixture just right to tone down my highlights. I mix half a tube of Clear Shine with a full tube of 9NA (very light...

About reviewer (35 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


3.0
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12 years ago

I used 8N Light Natural Blone and the color is much darker than a light blonde should be, instead it looks more like a shade in-between medium and dark blonde, leaning more towards the darker side....

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairBlond, Curly, Medium

EyesBlue


4.0
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12 years ago

It's a little premature to say that I'll NEVER pay for salon color again but if getting the color you desire is this easy, I will definitely hesitate. I'll first start by saying that I read A LOT...

About reviewer (25 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

12 years ago

Used dark ash blonde over some orange brassy roots and it worked!!! Blended beautifully with the rest of my medium brown hair. Left it on 30 minutes with 10 Developer cream. Hair doesn't feel...

About reviewer (2 reviews)

Age30-35

SkinOther, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

12 years ago

I just tried this in dark blonde. I used the liquid with cream developer and application was fine. The smell wasn't bad at all. I kept it on for 40 minutes to get rid of those pesky grays, and it...

About reviewer (25 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

12 years ago

I am in the process of going back to brown hair, my hair started to fall and has gotten really thin due to high lift permanent color, highlights and bleach, it was down to my waist and now is at...

About reviewer (184 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

12 years ago

One of the best hair dyes I have ever used! I used to use this in Dark copper blonde and it was so gorgeous and for a red, the color stayed pretty long! Recently I bleached the red out and went...

About reviewer (3 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesOther


4.0
Created with Sketch.

12 years ago

i have used almost EVERY color in this line..literally. I LOVE it! the last color, my current color that I'm using, is 6IR (dark intense red blonde). I had 5RV in my hair prior to using 6IR,...

About reviewer (11 reviews)

Age19-24

SkinSensitive, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

12 years ago

I've used various hair color brands over the past several years, but I always come back to this one. It's friendly on the wallet, has a large range of shades, and just works well for my hair. To...

About reviewer (305 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

12 years ago

I wanted to make a specific section for Ion's Brights line. I've been using Pravana Vivids to dye my hair bright pink, but I've fallen on hard times and had to go the cheaper route. The good news...

About reviewer (1 reviews)

Age19-24

SkinVery Oily, Fair

HairOther

EyesBlue


1.0
Created with Sketch.

12 years ago

WAY DARKER THAN EXPECTED! Ok, so against my better judgement, 3 months ago I touched up my permanently dyed dark brown hair using a combo of 5n and 3rv before reading the reviews on MUA. As...

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Fine

EyesGreen


5.0
Created with Sketch.

12 years ago

I had a salon appointment yesterday, arrived on time and he told me that We didn't allow enough time to low-light my hair. Dissappointed, I went to Sally's and purchased 9N with 10 Volume toner. ...

About reviewer (4 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

12 years ago

I have used this in light golden brown creme for the past 4 years and I absolutely love it. I use it was a 20 developer and it gives me the perfect shade. I get compliments on my hair everywhere I...

About reviewer (78 reviews)

Age25-29

SkinNormal, Medium, Warm

HairBrunette, Other, Other

EyesBrown


1.0
Created with Sketch.

12 years ago

I decided to give a try on this product because of the good reviews but it is horrible!! This stuff left my hair feeling like straw and it don´t even covered any grays (and I have only a few). It...

About reviewer (2 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBrown, Straight, Medium

EyesBrown


3.0
Created with Sketch.

12 years ago

I bought this in hi lift ash blonde and put it on dark brown hair and it made my hair the ugliest color! it was like a orange/red brassy color with gold tones. But that could have been my fault. i...

About reviewer (11 reviews)

Age19-24

SkinDry, Medium, Warm

HairBrunette, Curly, Medium

EyesBrown




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