79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


1.0
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11 years ago

I used the color 9NG on really light golden hair and my roots turned GRAY?! but my length was a decent color, still not close to swatch color. Will not be repurchasing.....Be Careful if you have...

About reviewer (1 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlond, Wavy, Medium

EyesBrown



2.0
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11 years ago

I've had the weirdest coloring experience with this product. I have an e-mail in to Ion right now but I figured I'd write my review here while I am waiting for an answer. I am naturally a level 5...

About reviewer (173 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
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from

11 years ago

This review is for shades 8N and 7N. I want to start by saying that if it weren't for the reviews here on MUA, I wouldn't have taken the plunge and colored my own hair. I am so glad I did! I am...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesHazel


3.0
Created with Sketch.

11 years ago

Claims - True or False? 1) Deeper, more intense colour deposit: Partially true 2) Flawless grey coverage: Unable to determine Packaging: I purchased the Cream version of this hair dye. It...

About reviewer (230 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Other, Medium

EyesBlue


1.0
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11 years ago

I have been coloring with L'Oreal Preference 9 (neutral blonde) for 15 years. My natural color is dark blonde with some gray. I sometimes do hi lights or low lights using L'Oreal light blonde or...

About reviewer (1 reviews)

Age44-55

SkinDry, Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

11 years ago

This is an amazing demi-permanent hair color. I will be using this again and again. I went through selecting 4 different demi-permanents from ION to correct my copper red hair that I wanted, I was...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair

HairRed

EyesGreen


4.0
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11 years ago

After much research, I decided to go with this color line. I had previously used Age Beautiful but wasn't really impressed and had read a lot of good reviews for Ion here. I have med-dark brown...

About reviewer (14 reviews)

Age44-55

SkinDry

HairBrown

EyesBrown


4.0
Created with Sketch.

11 years ago

I'm an at-home double process blonde (hubby does the back of my hair), and I had originally tried the Ion Demi in 10N (lightest natural blonde) to tone. I watched carefully as is necessary when...

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesHazel


5.0
Created with Sketch.

11 years ago

I used to be a dye-hard fan of Manic Panic hair dye until I purchased ION Brilliance the other week.. at 1/2 the price it sparked my interest. NOW I'm NEVER going back to MP!! ION Brilliance...

About reviewer (1 reviews)

Age36-43

SkinNormal, Medium

HairOther

EyesBrown


5.0
Created with Sketch.

11 years ago

I LOVE this hair dye! So, I wanted to dye my hair a bright, yet rich red shade - Ariana Grande's color is exactly what I was going for. I'm asian so naturally, my hair is VERY dark but my hair was...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairRed

EyesBrown


5.0
Created with Sketch.

11 years ago

I have tried numerous types of demi haircolor, and this gives me salon quality results for a very, very reasonable price. It covers gray EXTREMELY well, and doesn't fade too fast if you mostly use...

About reviewer (5 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


4.0
Created with Sketch.

11 years ago

I have a natural color of a medium brown (level 5) with a lot of red highlights. The color that I had previously been using was not covering those pesky grays, which are less than 5% of my hair,...

About reviewer (23 reviews)

Age30-35

SkinOther, Fair, Cool

HairOther, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

11 years ago

I absolutely love this hair dye. I normally use boxed, drugstore dyes and decided to head over to Sallys and purchase a color from the Ion brand. I'd heard great reviews from this brand on youtube,...

About reviewer (26 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesGreen


4.0
Created with Sketch.

11 years ago

I'm hoping that this review can give you guys an idea of both my experience, and ways to get the results you want from this color. First, you should know that researching the basics of hair...

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesHazel


1.0
Created with Sketch.

11 years ago

I had lovely light blonde hair and like always I darken the color with a demi in the fall until spring or less damage to my hair in the dry winter. I used a medium blonde and my hair turned black!...

About reviewer (19 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairRed, Straight, Fine

EyesGray


4.0
Created with Sketch.

11 years ago

WOW!!!!!!!!!!!!!!!!! I was all skeptical after the reviews (and nervous, since I quit the heavy dying days and had been loving my natural color), but went on a whim and decided to get this in...

About reviewer (710 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairOther, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

12 years ago

I'm amazed on how shiny and beautiful my hair looked after using this product. I have very curly hair (3C texture) and wanted to stay away from ammonia based products to keep my hair natural. In...

About reviewer (8 reviews)

Age36-43

SkinOily, Dark, Not Sure

HairBrown, Other, Other

EyesBrown


3.0
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12 years ago

I bought Light Red Brown. Started with 6N natural color that had some blonde highlights that were faded out. I really wanted a light auburn color, and Light Red Brown seemed like it would be...

About reviewer (285 reviews)

Age36-43

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesHazel


4.0
Created with Sketch.

12 years ago

I bought this at Sally's Beauty Salon and was impressed with the coverage. I chose light reddish brown and it came out a medium cranberry auburn color - a little artificial at first but more...

About reviewer (91 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairOther, Curly, Medium

EyesBlue


4.0
Created with Sketch.

12 years ago

First off, I want to say that I usually have a hard time keeping my hair red.That all changed when I found this.I got it in Light burgundy blonde & I love it! I don't wash my hair everyday.I wash...

About reviewer (4 reviews)

Age36-43

SkinCombination, Medium

HairOther

EyesHazel




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