4.0

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115 reviews
83%
would repurchase
4.1/5
package quality

price range

Reviews


5.0
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16 days ago

I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...

About reviewer (130 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue



4.0
Created with Sketch.

a year ago

My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...

About reviewer (28 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

a year ago

I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


1.0
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2 years ago

My hair did not come out at all.

About reviewer (1 reviews)

Age44-55

SkinOily, Olive

HairBrown

EyesHazel


5.0
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2 years ago

After a long year of dyeing my hair every color under the sun, I wanted to go back to my natural level 8 ash blonde. I tried achieving that at home with color remover and bleach, and ended up with...

About reviewer (161 reviews)

Age56 & Over

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

3 years ago

I used this for the first time just now and I’m shocked. I was certain that I would be making an appt tomorrow with my stylist to fix a f*ck up. I used the demi-permanent 4N shade, which was close...

About reviewer (9 reviews)

Age36-43

SkinDry, Fair-Medium

HairBlond

EyesHazel


1.0
Created with Sketch.

3 years ago

Do not buy this product and expect to get the color from the swatch. I decided to go for 7WR, applying it over my very light brown hair, expecting to get an orange-auburn color. Instead, I got very...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


4.0
Created with Sketch.

3 years ago

I like this as a way to cover my grey; its long lasting but not permanent, and adds a little shine. I also appreciate being able to customize my shade by mixing different shades - each tube lasts...

About reviewer (59 reviews)

Age36-43

SkinCombination, Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

4 years ago

I wanted dark brown hair and choose the medium golden brown and used the sensitive scalp volume 10 developer. My hair feels soft, the color is just the right dark brown I wanted, and the color has...

About reviewer (257 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

4 years ago

My hair is naturally about a level 5 brunette with neutral undertones, some gold, some ash. Pretty neutral. It pulls orange when lifted though. I recently have been getting some grays at the young...

About reviewer (2 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown




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