Ion Color Brilliance - Demi Permanent Hair Color

Filtered by age: 44-55
Ion Color Brilliance - Demi Permanent Hair Color

3.6

16 reviews

75% would repurchase

Package Quality: 3.9

Price: $$$

Package Quality: 3.9

Price: $$$

INGREDIENTS

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

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on 10/16/2018 10:59:00 PM

Age: 44-55

Skin: Oily, Olive, Not Sure

Hair: Brown, Other, Other

Eyes: Hazel

My hair did not come out at all.



on 11/16/2015 11:05:00 PM

Age: 44-55

Skin: Dry, Fair-Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

I spent a ton of time researching this before I used it and am HUGELY grateful for the advice and comments below - so I was well prepared to expect 2 shades darker, etc. So true!

I'm naturally a 5 or so but have been using box Color in mostly 6s for a few years. My hair just hadn't looked healthy or natural and I've wanted to come up with an easy way to do my hair at home without destroying it. I chose 6nb with a 10 vol and used a 1:2 ratio.

I did the strand/allergy test and was prepared to go one level darker based on the results. it ended up being a rich color halfway between a 4 and a 5 if I was buying a box color from the drugstore. I love it - the process itself was a little stressful as the cream is more difficult to apply and I wasn't sure that 2 oz of color and 4 oz of developer was enough. It was - just barely. If your hair is longer than shoulder length I'd buy 2 packages to be on the safe side. I am so used to overwhelming dye smells but this product had no powerful odours and didn't sting at all. I have psoriasis so colouring my hair usually really hurts. This was a breeze!!!

So far I'm very very happy - but would want to echo other comments re going darker. Be careful if you expect dark blonde to look "typically blonde" - it's a lovely chocolate brown.

6 of 6 people found this helpful.


on 8/20/2014 4:20:00 AM

Age: 44-55

Skin: Combination, Fair-Medium, Neutral

Hair: Blond, Straight, Medium

Eyes: Brown

Really like this product for toning freshly bleached roots. Easy to work with and smells lovely.

My natural hair is a level 6, very thick and very healthy. I have been a full blonde for over 20 years and a Dye It Yourself blonde for the last 10 years. I have only used professional products and never a drugstore box product. All the products I use can be purchased at Sally's Beauty Supply, very cheaply.

Here is my process.
Root length anywhere from 1/4" to 3/4" (depending on how long I have waited between touch-ups)

BLEACH
1.Mix bleach (I use Quick Blue for "On & Off Scalp Application" Powder Bleach) to the consistency of a fluffy whipped cream or thickish cake batter with a 30 Volume Developer (any brand will do - I have used most of them) in a plastic coloring bowl. This does not need to be an exact science, just get it to a consistency you feel comfortable working with.
Thicker consistency the faster the lifting.
Thinner consistency the slower the lifting.
Too thick, then it will dry too fast on the hair and once it dries, it's not working.

2. Section DRY, unwashed hair into 4 quadrants. I find the natural oils in unwashed hair help protect your scalp a bit during the process.
Start applying bleach to back sections first. My hair in the back is more resistant to lifting than in the front. As a note, I have someone help me with the back since I find it impossible to reach around and section thin, even pieces. Continue sectioning and applying to roots until your entire head is covered. This takes about 25 minutes to do.
3. Let it develop for approximately 40 to 60 minutes. I will put a shower cap on during this time to trap some of the heat from my scalp to aid in the lifting process. This is not necessary just something I do. I start timing once all of my hair is covered in product. Check often to see if the hair is lifting to a pale yellow. Not gold but yellow (like the inside of a banana). If you find after say 75 minutes you are still very gold then you may have to do the above process again (Double Lift). I have never had to do this but it is possible. Note: this could be very damaging to thin or unhealthy hair.
4. Rinse out. Do NOT use shampoo. Hair will feel dry, coarse and slightly gummy.
My freshly bleached roots will be pale yellow with slight gold tones in the shaft. I guess the contrast of my fresh roots against my previously colored hair shows any gold that may be present.

PROTEIN FILLER (To help the toner to deposit more evenly on your treated hair)
5. Towel dry briefly and SPRAY on "Colorful Neutral Protein Filler". Use a large tooth comb (gently) to distribute product through hair. Let sit for 20 minutes. Read the reviews on Sally's Beauty Supply to understand this product better.
6. After 20 minutes hair should only be slightly damp. If necessary, use a towel to remove most of the moisture to speed up the process. Hair is now ready to be toned. Slightly damp to fully dry hair can be toned.

TONE (To remove any brassiness, even out the color and deposit a color tone you desire)
7. Mix 1 part toner (i.e. I use ION Color Brilliance Demi-Permanent Color in 10N-10.0) with 2 part ION Sensitive Scalp 10 Volume Developer into a squirt bottle with a long pointed, angled neck (i.e. 2 oz. Toner + 4 oz. 10 Vol Developer).
8. Apply to all roots first. Working it with your fingers along the roots.
9. After roots are covered, then apply to hair shaft and ends. Use a large tooth comb to distribute product from root to shaft.
Total Time maximum 15 minutes. Start timing from the moment you START applying the toner.

10. Shower - wash, condition and deep condition.
I use the following after lifting and toning:
Shampoo: ION Color Defense Sulphate Free Shampoo
Conditioner: ION Color Defense After-Color Sealer
Deep Conditioner: Any super moisturizing deep conditioner. I leave this on for 20 minutes while in a shower cap. Then rinse, and let my hair dry naturally overnight.

Next day... shiny, healthy hair. :) I do not like ash or gold tones in my hair. I prefer a pale ever so slight sand blonde.

As a note: You can use the ION Color Brilliance Demi-Permanent "Clear 00-0.0" formulation on your hair a week or two later to add more shine and silkiness.

Hope that helps some new DIY Blondes.

22 of 22 people found this helpful.


Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

I was absolutely terrified to use a hair color that didn't include a box or a professional. I researched and researched and watched YouTube videos and read tons of reviews before deciding to take the plunge and try Ion's Demi Permanent Hair Color.

My hair is aging, thin, fragile, dull, dry and lifeless. Pretty much the worst hair imaginable (at least to me). I stopped getting my hair professionally colored about 2 years ago when I could no longer stomach spending $150 every six to eight weeks. So I did some research and decided to start using Revlon's Colorsilk. The first several times I used it, my hair looked and felt great, but over time it seemed to be drier and more damaged even though I hardly had any noticeable split ends. It just looked extremely unhealthy. I read that even though Colorsilk has no ammonia, over time it does damage your hair. My hair could not take any more abuse, so I decided to try a demi permanent color.

I washed my hair with Ion's color-safe clarifying shampoo to get rid of product buildup, but did not use a conditioner. Instead I let my hair air dry, then I saturated it with the Ion Pre-Color Treatment spray. I pulled out a small section of hair at the nape of my neck (about a 1/4 inch thick section) and did a color test. It looked good, so I went for it!

My natural color is a level 4-5, but my current hair was more like a level 6 and was lifeless and brassy. I wanted my color to be richer and deeper. My hair normally pulls orange and then gets brassy as the color fades, so I chose to mix 1 oz. of 7N (Medium Blonde) and 1 oz. of 7WR (Medium Warm Red Blonde) with 2 oz. of #10 Ion developer. I left it on for 35 minutes, but watched carefully as it developed. I followed up with half a packet Ion Color Defense After Color Sealer. I should have left the color on longer because I still have a few grays around my face. Maybe I'll do that section first next time and leave it on 10 minutes longer.

Anyway, I chose colors that were two levels lighter and got exactly what I wanted. It did turn out pretty dark, but it's a lovely chocolate brown with subtle red (not orange) highlights. I would say it took me to a level 4 -- maybe because my hair was dry & porous to start (?). My friends at work said my hair looks super healthy and shiny now!

I am hooked!!

A word of caution: Be careful with the color! I put too much on the brush and a blob fell on the front of my bathroom cabinet and now there is a huge *permanent* stain there.

10 of 10 people found this helpful.


on 3/7/2014 8:33:00 PM

Age: 44-55

Skin: Sensitive, Fair-Medium, Warm

Hair: Black, Curly, Medium

Eyes: Hazel

This didn't work at all for me. I have naturally dark brown hair. Recently I bleached it a couple of times, and the last time it ended up bright orange/yellow. A little unevenly bleached, but overall very, very light. I thought this should be light enough to tone to a dark blonde (any tone but red). I purchased the Ion Demi in both 9 Ash and 7 Ash (There's no ash version in 8). I combined them 3/4 of 9 to 1/4 7 (the people at Ion said this would make an 8 Ash). This darkened my hair considerably and made it auburn color. I don't know why so many ashy colors are violet based. Violet has red in it, and will deepen the red. And blue is a very dark hue. Both will destroy gold. But I LIKE a little gold. I just don't like red! I'm so desperate to find something green based, that I'm almost willing to try something crazy like Manic Panic green, even though it's not meant to look natural. Otherwise I guess I have to bleach my hair to near white, before I can make it a light brown/dark blonde that's not auburn looking. There has to be a way.

6 of 9 people found this helpful.


Age: 44-55

Skin: Normal, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

This is great color!
I have 20% grey, am a natural level 5 and ash. I had been highlighting my hair to a level 7 base with highlights a level 9. Decided to go dark again, but not to my natural dark ash level.I wanted to tone and cover my grey, add shine and bring my color down to a level 6 with a little warmth. Chose level 8 Natural.This color does go on dark and has warmth. Choose 2 shades lighter than what you desire. I mixed 2 oz color to 4 oz developer per directions, though you could mix 2 oz color to 2 oz developer for better grey coverage.
Added 5 drops of unred by Ardell. I pull red and wanted to counter the red a bit. 1st time I used it. It did turn the color dark, as others have said, so i used just a bit. Not sure if I saw an effect, so next time will use more but not the whole packet.
This color is great for great shine and depositing translucent color. It toned my grey, and covered it but not totally, but significantly. Left some of the grey colored and some translucent with color. Thats ok because I did not want flat opaque hair color. I may try mixing in the 2 oz color to 2 oz developer next time to get better grey coverage per the directions.
I left it on my roots for 30 mins and pulled it through the rest for 12 mins. My hair is porous from the highlighting. The color grabbed well through the mid length, though less so at the roots. Glad I did not leave it on longer on length or my roots would have been lighter than length.
The smell is the most appealing I have smelled in various lines.
Btw, before this the other demi's I tried were Clairol demi soy 4 plex: no shine at all, little grey coverage, threw it out. Tried Clairol Radiance-great shine, no grey coverage.
This color does a lot and all with 10 volume developer, which I prefer over more damaging 20 volume.
I will definitely stay with the Ion Demi, try the 1:1 ratio next time, add a little more UnRed.
Hope this helps you in your decision making :)


9 of 9 people found this helpful.


Age: 44-55

Skin: Sensitive, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

My gray hair is really starting to show on my naturally dark, but colored hair. I don't know why I have been coloring my hair with a permanent color when all I wanted to do was cover my gray. I have never changed my hair color all over. I did try highlights once, but they were getting too blond and too drying.

I use this in 8N Medium Natural Blonde in a 1:1 ratio with Ion Volume 10 developer. The colors run dark, so the medium natural blonde actually covers and blends the gray just enough to look like highlights, while the Volume 10 developer (instead of Volume 20 developer) does nothing to the rest of my dark hair, doesn't lighten it.

Blending the gray without lightening or darkening the rest of my hair is the look I was going for, so I am very pleased with the results.

I have to color the roots about every two weeks, and I needed something inexpensive, smells good, and doesn't damage my hair. I was using Ion liquid permanent color in 5N Medium Brown with Volume 20 developer, but I wanted to give my hair a rest from the ammonia and higher percentage of peroxide.

I just leave this on my roots for about 30 minutes. For a demi permanent, it does cover the gray, and it doesn't fade. I have tried demi colors before that didn't work. This does.

7 of 7 people found this helpful.


on 8/25/2013 10:26:00 PM

Age: 44-55

Skin: Acne-prone, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Brown

This is the worst thing I've ever used on my hair...I chose Medium Natural Blonde, with the help of a clerk from Sally's...it not only turned my blonde hair a fairly dark brown, it left it flat, with no shine...it looked damaged, dull...the color extremely uneven...with the help of some coconut oil and my old standbye Wella 9N, I got my medium blonde color and shine back...and thankfully, minimal damage to my hair...I will never use Ion again!


on 9/29/2012 7:27:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Neutral

Hair: Other, Curly, Medium

Eyes: Blue

I bought this at Sally's Beauty Salon and was impressed with the coverage. I chose light reddish brown and it came out a medium cranberry auburn color - a little artificial at first but more natural looking after about a week. The color is intense and lasts longer than any other demi-permanent including Wella and Goldwell. I used the 10% sensitive scalp developer and left it on the roots 30 minutes, ran it through the rest of the hair, and left it on another 15 minutes. I then washed it out and used the ION shampoo and conditioner afterward. I am over 50% gray and this covered my grays and white hairs completely. Other than the slightly artificial shade for a few days, this product really delivers at an unbelievably reasonable price. I highly recommend it.

1 of 1 people found this helpful.


Age: 44-55

Skin: Normal, Fair-Medium, Cool

Hair: Brunette, Straight, Fine

Eyes: Green

Oooo! Went on easily (I always do the brush and bowl method), rinsed out easily, hair still felt soft afterward. Right now it's 2.5 weeks later. The color faded a hair (yar har) after the first couple of washings, which was/is expected. Since then it's been holding very well. Lighter in color but still very golden-y, which is what I was looking for. I am surprised!

**

I have blugh colored hair (anyone who has this not-brown, not-blonde shade knows exactly what I mean) and I used the 7W-7.7 medium golden blonde knowing the colors come out a bit on the dark side, with 10v developer (also Ion). It came out light to medium golden brown, probably a little closer to medium, and is now sort of sparkly golden caramel, mmm. I love the color. I will update after another week or two.

7 of 7 people found this helpful.


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