This is EXACTLY what my hair needs.
I have long, med-thick, very voluminous, wavy, color-treated [caucasian] hair. I realize the first 4 things I said sound like a lot of people's dream hair - and I am definitely happy its FINALLY!!! long - but as anyone with wavy and voluminous hair will tell you, it is so g-d*mn hit and miss. You never know what you're going to get with it, shower-to-shower, day-to-day. As a result, I never really invested in curl/wave-specific products. Just general serums, moisturizers, etc.
I bought several ion curl products the other week at Sally's. I figured they'd be my salvation. They were all garbage. I can't even be bothered to review them just yet, because how do you explain, "crappy for me, but might work for you, since wavy hair is a crapshoot"?
anyhoo, I have a girlfriend who told me ages ago she exclusively uses the tousle me softly line. Between their ad campaign, packaging, naming, and it being a mousse and this not being the 90s, I couldn't bring myself to go anywhere near it. Until an extended grocery trip and finding this on sale.
In total truth, I haven't used this alone. I applied it over Davines OI oil.
What it did, for me, was smooth the hair, encourage long-wave pattern, cut out some excess volume, and add shine and definition. I kept my hair in a bun for most of the day while this air-dried in, and reapplied it on dry hair too.
I'm SUPER impressed. It did exactly what I wanted it to do. This may be the $2.50 drugstore product that saves my hair/feelings about my hair. That has never happened to me!