I have worn Bare Escentuals mineral makeup (shadows, blushes, foundations, etc.) for several years, so I am familiar with mineral makeup. I've bought some Elf stuff and when I saw the mineral sets at Target, I couldn't resist. I picked up 4 of the eyeshadow multi-packs, which ended up costing $2 per shadow. First off, the ingredients (100% minerals) and packaging are identical to Bare Escentuals. The packaging is fine with me, because I'm used to how BE shadows are packaged. You get a large amount of product for the price. The Elf shadows are very pigmented and appear to be a very nice quality. Definitely comparable to Bare Escentuals. I'm wearing a couple of them today with the Elf mineral primer (a MUST have for wearing mineral shadows). Socialite is a must-have color from the Elf line. It goes with everything and I think anyone could wear it. It is a beautiful rich dark taupey-grey-brown, with a fair amount of shimmer. Very wearable, either for day or night. I love this shadow and I will definitely repurchase!