72%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


3.0
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12 years ago

So I have straight hair already and I was just looking for something to smooth it. After I bought this, I realised I didnt want to used heat on my hair atall and thus, this became just a smoothing...

About reviewer (124 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBrown, Straight, Fine

EyesBrown



5.0
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12 years ago

i looooove this stuff! my hair is naturally wavy but like most girl i want what i dont have and thats straight hair, but i also like my hair to look natural and i know that if i straighten it pin...

About reviewer (1 reviews)

AgeUnder 18

SkinOily, Fair

HairBlond

EyesBrown


5.0
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12 years ago

Love love love this stuff! I have very fine hair and needed something to control my frizz and static hair for the winter. I bought this on a whim and it works really well. I only use a very small...

About reviewer (23 reviews)

Age25-29

SkinOily

HairBrown

EyesBrown


5.0
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12 years ago

This definitely helps cut my hair prep time in half!!! Blow drying now produces straighter, smoother hair. I now only have to quickly run the flat iron through the outer layer of my hair. I love...

About reviewer (61 reviews)

Age30-35

SkinAcne-prone, Medium, Warm

HairBlack, Other, Coarse

EyesBrown


5.0
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12 years ago

I'm pleased with this product. I have short, coarse, curly hair and like to blow it dry wrapped around an assortment of brushes. My hair comes out soft and smooth. I like this better than other...

About reviewer (76 reviews)

Age56 & Over

SkinOther, Medium, Warm

HairBrunette, Other, Other

EyesHazel


5.0
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12 years ago

This straightening cream is probably the best in the drug store. It's not too heavy, smelly, oily, or greasy. You put it in your nearly dry hair, pull out the hair dryer, and the hair does come...

About reviewer (72 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairRed

EyesBrown


5.0
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13 years ago

i'm in love with this product! i've been using it for about 4 years now, and i'am absoloutley in love with it! when i get out of the shower, i rub a small amount in my hands and run it through my...

About reviewer (393 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


1.0
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13 years ago

This doesn't do anything for my hair. I see and feel no difference than blow drying my bare hair.

About reviewer (145 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Straight, Coarse

EyesBrown


4.0
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13 years ago

THIS actually works for me. I found that when using this, integrated into my damp hair, and then blown out, it makes my hair MUCH straighter than what it would originally be. Works, decently...

About reviewer (145 reviews)

AgeUnder 18

SkinOily, Fair, Cool

HairBrown, Curly, Medium

EyesGreen


5.0
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13 years ago

I have fine, color treated, straight hair. However, I am plagued by fly aways and frizzies because my hair is fragile and baby fine textured. I need something to give it hold and polish through the...

About reviewer (78 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrunette, Straight, Fine

EyesBrown


4.0
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13 years ago

My cousin turned me onto this item. I have been using a lot of different smoothing products recently and have tried some that are more spendy. I tried this at my cousin's recommendation and have...

About reviewer (699 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairOther, Wavy, Medium

EyesGreen


4.0
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13 years ago

I've been using this product for about a year and I really like it. It does what it says. When blowdrying it does make my hair straighter but it comes out sort of poofy. But I use a hair iron so...

About reviewer (211 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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13 years ago

use it everytime i blowdry. leaves my hair so soft and straight

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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13 years ago

Because I didn't like the Avon straightening serum I bought, I grabbed this off the shelf. And I am so glad I did! This product does exactly what is says it does, I have no frizz, and my hair is so...

About reviewer (13 reviews)

AgeUnder 18

SkinCombination, Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


2.0
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13 years ago

I have somewhat fine hair for Asian hair, and frizz/flyaways. This really did nothing for me and made my scalp itch. Would not buy again.

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
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13 years ago

I got a John Frieda gift set for Christma last year...it came with a tiny bottle of "Frizz Ease" and a large bottle of "Straight Fixation"...while I enjoy them both, SF is by far my favorite! I...

About reviewer (25 reviews)

Age25-29

SkinNormal, Other, Not Sure

HairBrunette, Other, Other

EyesHazel


3.0
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13 years ago

I was hoping that this would be a less expensive option to the straightening creams I usually buy at salons. It didn't quite measure up though. I applied it to damp hair, then used a blow dry...

About reviewer (133 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGreen


5.0
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13 years ago

Oh my damn, this works so good. My hair is all ready hard to straighten as it is so I need all the help I can get. Well, this does the trick. And it won't make your hair greasy, at least if you do...

About reviewer (4 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBrown, Wavy, Coarse

EyesHazel


5.0
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13 years ago

Okay so I love this! I use it a while after I shower so my hair is wet but not soaking and I usually don't blow dry my hair afterwards but it still makes my hair pretty straight. My thick hair is...

About reviewer (2 reviews)

Age19-24

SkinCombination, Tan

HairBrunette

EyesBrown


3.0
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13 years ago

I don't think this product made my hair straighter when I blow dried it or make the frizz go down. I like how it adds a heat protection. Kind of disappointing. I wish I researched it more before I...

About reviewer (94 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlack, Straight, Coarse

EyesBlack