I first purchased this powder on Jessica's (jambeauty89 on YouTube) recommendation. It was around $3 at Target. I use a setting powder daily, and I have used all sorts - Rimmel Stay Matte, Coty Airspun, Ben Nye Neutral Set, Chanel, Bare Minerals Mineral Veil, Clinique, etc. This powder is an excellent choice for the price, and compares favorably with any others I have used. So much in fact, that I've already repurchased it at least once. Just to be clear, the packaging sucks. It's a clear plastic container with a lid that just sort of "sits" on top, doesn't screw or latch, and isn't secure. If you're just going to store this upright on a vanity or in a tray/drawer, it's fine, but if you plan to put it in a makeup bag or anywhere else, the lid isn't going to stay on. You will need to either rubber band this, or transfer it into another container. I transferred mine into an empty Bare Minerals jar for travel. I am NW15 and I bought this powder in translucent, and it works perfectly for my fair skin. The powder itself is finely milled, silky, and contains a lot of ingredients found in higher-end products. This isn't a heavy, full-on matte powder, like Coty Airspun (which I also love). This is more of a "natural" feel powder, reminiscent of BM Mineral Veil, or the old "Cornsilk" brand powder. It gives a nice demi-matte natural finish, no heavy fragrance, and I find that it sets my makeup and lasts for a few hours before I need to touch up. Honestly, I feel like this is one of those beauty staple "workhorse" type products that everyone should try. I have already repurchased once and I will definitely continue to do so.