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3.6

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7 reviews
57%
would repurchase
3.3/5
package quality

price range

Reviews


4.0
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Apr/08/2014

I have recently bleached my hair to a light blonde and it was crazily brassy for about a week until I managed to get my hands on this. It did help get rid of the brassiness (I'm referring to REAL orange hair) by alot like how a toner would. I'd usually lather my hair up for about 10-15 mins with gloves on as these would stain your skin and nails and rinse it out, then conditioning with …Read more

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About reviewer (4 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBrown



4.0
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Jun/03/2012

I'm a little surprised and some of the negative remarks here. Over the years I've tried dozens of silver/purple/blue shampoos. My hair is medium blonde naturally, but I often have highlights or lighten it a bit. At times it's been platinum. Even when my hair is natural it's light enough (and gets bleached by the sun in summer) that it can get a brassy look just from water …Read more

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About reviewer (64 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


2.0
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Mar/27/2012

dried my damaged hair out so badly.
did tone but found clairol worked much better
higher price point here in canada
hard to find
drys out hair ...big bad no no

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About reviewer (5 reviews)

Age30-35

SkinOther, Olive

HairOther

EyesOther


3.0
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Mar/14/2011

I have hair that is bleached all over so toners are my friends! If you have a full head bleach like me, a good toner after bleaching is imperative, but I really feel that a 'silver' (the colour is blue/violet rather than silver!) shampoo is also a must as it helps maintain a cool toned blonde and keep the dreaded brassiness at bay.


I am not a fan of the packaging as …
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About reviewer (37 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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fromE40

Dec/30/2010

Edit : Ok, so i had to change my original review of this. I still think it's a bit too expensive for a purple shampoo, but, i will admit that i love the way this whitens my blonde hair. I have platinum blonde hair already, and this gives me a whiter tone. Just not with the way the directions tells you to do it. I've used it at least 4 times now, and my hair is getting whiter each time i …Read more

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About reviewer (2 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


4.0
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Jul/25/2009

i'd heard crazy good reviews about this taking the yellow out of platinum hair & giving it that 'white tone' so i decided to give it a try.

first thing i noticed that i was not crazy about was the open neck bottle packaging. i've got the coordination of your average forth grader, so i usually have a time trying not to make a mess with and/or waste products you …
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3 of 3 people found this helpful. Did you?

About reviewer (31 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesBlue


3.0
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Mar/11/2009

i have big chunky blonde highlights that get brassy often so i usually a blue shampoo actually more than recommended...to be honest, i find that redken's blonde glam pure pearl more effective when it comes to brightening/getting rid of the brassiness of my highlights...and for this to be effective...i have to leave it on MIN 15-20 mins to see a difference...thumbs down.

2 of 2 people found this helpful. Did you?

About reviewer (1297 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown