I've only recently started getting into Jordana products, mostly because of beauty bloggers. It's not a brand that is readily available in stores here in Canada, so anything I want, I buy online. One of the things that got me to buy this powder was the price. I figured even if it was completely horrible, I was only out $2. Happily, I think I found a new HG powder.
One of the things I love about it, which might turn other people off, is the coverage. This powder on it's own gives me more coverage than light coverage foundations. If you have decent skin and not a lot to cover, just this over a sheer BB cream or tinted moisturizer would likely be sufficient. Because the coverage is so good, and due to it being a powder that sits on the skin rather than sinking into the skin, it does wonders for my enlarged pores on my cheekbones and nose. After applying, they quite literally disappear, something I've never experienced with any other product.
One of the minor qualms I have about this powder is that it does have a tendency to transfer if not set with some kind of spray. I ALWAYS set my makeup, either with a makeup setting spray or even just a super-fine mist of water, so this doesn't bother me at all, but those who aren't prone to setting might notice some transfer for the first little while after they put it on. After I put it on, and after setting, it will last a good 8-10 hours. I haven't tested it beyond that, as it's sufficient for my needs.
One other thing to note about this is the colour selection, from what I can see, favours pink undertones more than yellow/neutral. This could pose a little bit of a problem when trying to find a good match. However, despite the coverage, the colour itself actually disperses pretty well, so you would likely be ok if you were a shade off. Their shade system also seems a little odd to me. I'm always the lightest in any foundation colour, but I actually have this in 03 Soft Beige, which is supposed to be darker than the 01 Natural Beige, however in any swatches I've seen, and any site I've bought it from, the 03 definitely looks lighter than the 01, albeit a tad more neutral.
Overall, I'm in love with this powder and will definitely continue to repurchase.