I was a bit hesitant to try this product - my eyes were only slowly starting to recover from a second flare-up of contact dermatitis caused by eye cream use. But I wanted something rich and nourishing to apply at night to help rehydrate the flaky, red, dry patches of skin at the back corners of my eyes, as well as the sometimes scaly patches just under my brown bone.
After a disastrous experience with Bobbi Brown's Extra Eye Balm (which actually made my expression lines deeper and produced puffy bags under my eyes after the first use), I decided to pick up this little golden bottle on the recommendation of the SA when I was browsing in The Body Shop one afternoon. The SA told me the 28 year old manager of the store used it to manage her dark circles and dryness, and not to think the 'wise woman' label meant it was for mature women only. So I bought it, and boy am I glad I did.
The formula is quite thick and a bit velvety, but not so thick that it is difficult to apply. Like all eye gels/creams, I use a light tapping motion with my ring finger along my ocular bone to apply the cream. A little goes a long way - only half a pump is necessary for both eyes. I read other reviews that complained about the pump getting clogged with dried out cream - if you keep the cap on the bottle there is no problem with the cream drying out. Within a few days of using this cream morning and night, I saw signs of the damage caused by the Bobbi Brown Extra Eye Balm vanishing. Now, after a week, my under-eye area is supple, hydrated and smooth to the touch. I don't think it's done anything for the slight darkness under my eyes, but it certainly hasn't irritated my eyes at all and even my dermatitis dry patches are starting to heal to the point where they are almost invisible.
It's a bit pricey at $40.95 AUD, but considering it out-performed a $105 eye cream and has even healed some dermatitis patches, I'm not going to complain when it comes time for me to buy a new bottle of this wonder cream. Despite the cream not irritating my sensitive eyes, I would still recommend testing this product before buying if you have problems with sensitive or easily irritated skin around your eyes.
Edit: Over enthusiastic use of this cream (3 times per day) resulted in the formation of a few very small, almost un-noticeable mila, so I've had to stop using this cream for the time being. It makes sense - I have oily skin. Now I only use this in very small amounts every other night. My dermatitis dry patches have completely gone now. So whilst I can't use it every night (I swap it with MD Forte's Skin Rejuvenation Eye Cream to help treat the milia), I would still re-purchase. This is definitely one of the best rich & hydrating eye creams in it's price range.