I have this in cocoa glow, and it's BEA-U-TIFUL on my skin! As it is, I am a huge fan of 100% Pure. Most of their products I love, some not so much, but this bronzer is bomb. It gives the perfect amount of matte bronze to my light-medium skin tone (NC 30). I use it as a contour mostly around my forehead, directly under cheekbones, my jawline, and blend it in down towards my neck a bit, to give me a contour with a perfect bronze-y glow. It's gorgeous on my skin. I was using Too Faced Milk Chocolate Bronzer which I'm also a huge fan of, but I will be using this 100% Pure's Cocoa Glow due to the fact it gives me the perfectly chiseled look I am going for right now. I love this, and I look forward to trying some of their other bronzers as well!