I really like this lip color, and I've found that (for me) the best way to apply it is to lightly dab it onto the lips until you build up the shade you want. The first time I applied it, I smeared it all over my lips in a heavy coat and was horrified when it came out looking hot pink and patchy. However, when I dab it onto my lips lightly, it looks lovely; it's hard to describe the color. It's definitely not a true red, or a coral, or a pink; it's kind of a mixture of all three. It's not too bright; it's muted, which is what I prefer in lip colors. It has a very similar texture to Frog Prince--light, balmy, moisturizing, and sheer yet pigmented. However, it doesn't stain your lips like Frog Prince does, so after a few hours you have to reapply. For that reason, I think it's slightly overpriced, but the unique color and formula make it worthwhile for me.