Ok, I am very low-maintenance person when it comes to makeup. No foundation, only moisturizer and just a little concealer where needed, eyeliner, and GO! However, one of my pet peeves is my squarish, very fair skinned face, which always looks flat to me, due (I think) to my square jaw. In photos, I am the pale blob with the 2-D face. :)
Anyway, I have tried some blushes and bronzers over the years, but none of them were what I was looking for (looked too dirty or "done-up" for my taste). I spent some time on the Google and saw the recommendations for this NYX Taupe. Finally ordered it and tried it out for the first time a few weeks ago. Hello! Can you say easy and natural looking? I can see my cheekbones without making Zoolander duck lips. :) A quick, narrow swipe just under my cheekbones, blended in with fingers or brush, and voila! Instant natural shadow that doesn't look makeup-y or thick.
So in conclusion, even a non-beauty junkie like me was able to use this product to her benefit. I am very fair, freckled and cool-toned (blue eyes and brown hair), so I would think that similarly hued ladies might also find this product to be a great, easy addition.