I LOVED this bra when I first got it; it is so pretty and it fit me really well. The memory foam in the cups conformed to my shape and it looked like it was made for me when I had it on. I paid full price, $45, for my first one.
However, after only three months, the band has stretched out, is now too big, and rides up terribly in the back. I hand wash it and air it dry. It also doesn't really support me that well anymore.
I am really disappointed in this bra and won't buy again.
Update: Two years later, the semi annual sale got me again, and I decided to give this bra another try. I went up a cup size from last time (I haven't gained weight; I just think it was too small last time.) Now I love it--I don't know if they changed it at all, but I think it's very supportive and gives a nice shape. I love the memory foam cups. I do think it's important to give bras a rest between wearings--don't ever wear the same one two days in a row. I like to give them at least two days off in between, so the elastic can go back into shape. Hand wash and lay flat (not on the dryer!) or hang to dry. I give it a "4" because I wish the cups were a little fuller coverage, but being a demi that would defeat the purpose!