I've bought CheekDew three times now, in Flush. I'm light-olive and was quite surprised to find the shade "Flush," which looks so sort of dark mauve in the tub, just added the hint of color and dew (give them props for well-named product). The only drag is that age-old creme blush drag: you have to rub it on and so there's a little play between how if looks as you first apply it (all that rubbing!) and how it looks 10 minutes later when you've relaxed and the stuff's sunk in. With a little practice though, you know what you need and adjust in application accordingly. The only downside of this GREAT color/sheen (I'm telling you; if you've got like Marisa Tomei/Ali Mcgraw coloring--which I think is closest to what mine is--"Flush" is going to please you) is that it doesn't last long. Since I'm not used to needing/requiring all-day or all-night coverage, it's not that much of a big. But if you're the kind of girl who wants to apply once and be done with it, this isn't your product. If you want glow and color as you walk out the door, can reapply later as needed, nab this.