62%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


3.0
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7 years ago

For some reason, # 40 Deeply Brown gave me hot roots. The box is only a shade or two lighter than my natural color so I am bewildered. I've never had a dark brown dye like this result in hot roots....

About reviewer (37 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBrown



5.0
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7 years ago

I am no stranger to coloring my hair. Sometimes I go to the salon and spring for the good stuff, but I always supplement with box color, also. Sometimes I just use the root touch-up products, and...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrunette

EyesBlue


5.0
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9 years ago

Alright so back in Oct I added highlights to my dark hair and though I liked the different look, it never felt like me. It made me look tanner which I didn't like cause I'm Latina and we have this...

About reviewer (6 reviews)

Age30-35

SkinNormal, Tan

HairBrunette

EyesBrown


3.0
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9 years ago

This last year has been awful to my hair (August 2013 saw it bleached after being dyed with first henna, then black drugstore dye, which turned spots blue/green, so it's been chopped/colored...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlack

EyesBrown


1.0
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10 years ago

WORST HAIR DYE EVER! I've also never written a review on makeup alley, so you know this is serious. So I'm 22 and I've been dying my hair since I was 15. Every hair color product I've used over the...

About reviewer (1 reviews)

Age19-24

SkinOily, Olive

HairBrown

EyesBrown


5.0
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10 years ago

A really nice haircolor. The color is truly espresso, not at all brassy and covers all your gray. The smell is not so great but not horrible either. If you want that lustrous, deep, dark...

About reviewer (184 reviews)

Age44-55

SkinDry, Medium

HairBlack

EyesBrown


5.0
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10 years ago

I have naturally dark brown hair with warm tint to it. I started going grey in high school. I used Loreal Superior Preference Dark Soft Mahogany Brown. Though I love the color and I got lots of...

About reviewer (4 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlack


5.0
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from

11 years ago

I have to admit I read the reviews and was totally frightened to try this product. However, I had already bought the boxes and so I took a chance. My hair was highlighted with light brown streaks...

About reviewer (1 reviews)

Age30-35

SkinNormal, Tan

HairBrunette

EyesBrown


1.0
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11 years ago

Horrible!!! I tried this even after reading other reviewer's "hot roots" comment, something I was really afraid of getting. I have dark brown hair with probably 50% gray mixed in. Been coloring...

About reviewer (13 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairRed, Straight, Other

EyesHazel


3.0
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11 years ago

I used this product today. It didn't wreck and ravage my hair, fortunately. But, I developed hot roots. I have been using Ion Colors in lt, med, and dark brown. The colors are so true and...

About reviewer (228 reviews)

Age36-43

SkinOily, Dark

HairBrunette

EyesGreen


5.0
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12 years ago

Feria said it was multidimensional and all in one step. So, to start off, it was only $8 for a good amount of product (the conditioner tube in my opinion is large compared to others.) It is not...

About reviewer (16 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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12 years ago

Thanks to all for the reviews. I gave the product a try and it looks great. Like most brunettes on this board, I've tried all the dark browns - Preference 4, Perfect 10 #4, most recently Nice &...

About reviewer (2 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesHazel


1.0
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from

13 years ago

I used this product when it first came out. The box said that it covered 100% gray. I ended up with a ring of gold(called hot roots) where it covered the roots. I called L'Oreal and they said...

About reviewer (27 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBlack, Straight, Coarse

EyesBlue


1.0
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from

13 years ago

The worst ! I always dye my hair dark brown, usually Preferrence #2 , thought I would switch it up . Big mistake. This color gave me hot roots, which is nuts ! First time ever, tried coloring over...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


4.0
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from

13 years ago

I love this hair product because it turn my hair into a rich medium chocolate brown. First of all, I have black hair and every time I try to lighten my hair I would get a bit of bronze tone in my...

About reviewer (8 reviews)

Age19-24

SkinVery Dry, Fair, Not Sure

HairBrown, Straight, Other

EyesBrown


5.0
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13 years ago

So I have never written a review before but I feel compelled to for this. Over the years I have dyed my hair countless times. I have used this about 5 or so times. When I was younger I didn't...

About reviewer (3 reviews)

Age19-24

SkinAcne-prone

HairBlack

EyesBrown


4.0
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13 years ago

After using Perfect 10 for a while and finding that it made my very dark brown hair way too black and flat, I tried Feria. It isn't drying and looks great, although it colored my hair a bit too...

About reviewer (55 reviews)

Age36-43

SkinDry

HairBrown

EyesGreen


2.0
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13 years ago

Wow. I've dyed my hair a number of times over the years and never had such a horrible experience! I bought Feria's Espresso this time around because I wanted a rich dark multitonal brown (as...

About reviewer (127 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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13 years ago

I have been using L'oreal Preference, and I tried this on a whim because I really wanted something more multi-tonal and less "wig-like" (I have dark brown hair). I am so impressed by this product....

About reviewer (69 reviews)

Age36-43

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
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from

14 years ago

I cannot understand the negative reviews on this product. I have used Feria #40 color for at least 5 years, and think it is absolutely perfect. Every now and then I have tried something different...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Other

HairOther

EyesOther