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3.4

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22 reviews
54%
would repurchase
4.0/5
package quality

price range

Reviews


3.0
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7 years ago

Based on its claims to provide extreme volume/length/curl, I was disappointed, especially given the price. If your lashes work great with non-WP mascaras, this could be an option for you. Otherwise I'd heavily advise you skip this. Pros: - left lashes lush feeling (not stiff) - creamy black color - provided some thickness/volume Cons: - slightly clumpy - deflated my pre-curled lashes so that they ended up sticking straight out instead of the bended flip - no extra length - a little bit flaky

About reviewer (166 reviews)

Age25-29

SkinOily, Fair-Medium, Warm

HairBlack, Straight, Coarse

EyesBrown



4.0
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7 years ago

I'm really surprised by the number of negative reviews for this product...I'm guessing that a number of people may feel a little put out by the price and therefore more likely to judge harshly, which I suppose is understandable. For me, this mascara was a pleasant surprise; I was not expecting the level of curl and volume that it imbued! I bought this product pretty much sight-unseen; I had gone into the store specifically looking to purchase Shu's Smooth Fit foundation, and thought I would ask for a mascara recommendation from the MUA just on a whim. I explained that I was looking for a mascara that would add volume to my long but sparse eyelashes, and this was her Shu suggestion. I'm normally very fickle when it comes to mascara - I'll use pretty much anything once, and just grab whichever drug store brand is on offer - so the thought of paying £20 for this shocked the heck out of me; however, since the Shu stockist was somewhat out of my way and I wasn't planning on coming back anytime soon, I decided to take a risk a splurge. My first impression on this was regarding the tube; it's incredibly sturdy, a far cry from the plasticky tubes of drug store mascaras (I imagine a chunk of the £20 pricetag went on the packaging). It's also very stylish; a matte black tube with the brand name stamped in white on the side. The lid "clicks" when you've closed it fully, and the surface feels slightly rubberised. All in all very premium and pretty. The soft brush is of relatively standard width, and is slightly curved to enable you to reach your corner lashes easily. Application can be tricky, as the formula does seem to be prone to clumping (in my experience all volumising mascaras can clump if applied too liberally - after all, they achieve maximum volume by building up product on your lashes and "gluing" them together to build up exaggerated thickness at the sacrifice of the perceived "number" of visible lashes). I didn't find it too troublesome to comb a couple of layers through my lashes though - certainly no more so than any of the other volumising mascaras I've used in the past. My lashes did look much thicker and dramatic, but not unnaturally so; more emphasised than really outrageous, which is what I was going for. Prior to buying this I had been using a free sample of MAC's "Haute and Naughty"; I would say that the volume of this is not quite on par with the Haute brush and is much drier in texture; it offers markedly more volume than L'Oreal's Volume Million Lashes Excess and Max Factor's False Lash Effect Fusion. Personally, I think I like the application and overall depth of colour of Haute a little more - however Ultimate Expression does have a few more tricks up it's sleeve that make it a real contender for me. For starters, UE adds a superb curl to your lashes. As previously mentioned I have quite long but sparse lashes (probably down to my half-Asian half-European genes), and they are typically poker-straight. A couple of coats adds the most remarkable curl to my lashes, so much so that I don't actually need to curl them separately. That's a big deal for me, as I am spectacularly lazy and love to cut out a step wherever possible! Secondly, this product never flakes or wears away during the day for me; admittedly this isn't a problem that I have ever had with Haute and Naughty, but is a serial issue with the drugstore brands I've used. I've fallen asleep in this and it has not flaked or rubbed off at all. I have quite temperamental eyelids that veer between bone try and extremely oily, and never have any issues with the product drifting or irritating. It's not waterproof and can easily be removed with a makeup wipe. It's worth noting that, when I use a wipe to remove this, I never find that I've lost any lashes during the removal process; this is pretty unusual for me, as I usually expect to see a lash or two come away with the product, so I don't know if perhaps it's strengthening my lashes? If so, bonus! Is it worth £20? Honestly, I'm not sure any mascara is worth £20. However, I am very pleased with this product and certainly will not reach for any of my other mascaras while I have any of this left. The fact that it curls my lashes so beautifully - and maintains the curl all day - is a wonderful bonus, and likely to be the real pulling factor for me repurchasing. I imagine a number of people won't feel that it's dramatic enough to justify the price tag; for me, I think this product does offer some pretty special benefits, and I think I could certainly be swayed to buy again in the future.

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


3.0
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9 years ago

The extragavant non-WP alternative to other Shu mascaras. This is the DiorShow of the brand. The tube is bigger, the wand is bigger and, yes, the lashes do get bigger as well. They lenghten out quite a bit, and there's some volume, although not the thick, crayon-ish style of the real DiorShow. However, I missed some of the defining properties of the other Shu mascaras, like Precise Volume. Lashes looks fluttery, but sort of "messy" in a very au naturel way. My HG for silky, black, defined lashes is Sensai/Kanebo 38* Volume.

About reviewer (288 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesHazel


1.0
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10 years ago

I normally love shu products but boy was I disappointed with this one. Clumps galore! Returned after 1 use. Will not repurchase.

About reviewer (27 reviews)

Age25-29

SkinOily, Medium

HairBrown

EyesBrown


1.0
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10 years ago

I'm not feeling the love for this mascara at all. I'll start by prefacing my comments with this : - I may have a bad/old tube of it. Reading the other reviews it doesn't sound like we're using the same product so maybe I just got a rogue one! It seems to take an age to get this to actually show up on my lashes. With Masterpiece Max, or Lancome Virtuouse, for example, I can just do a quick brush over my lashes, just one coat if I'm in a hurry, and they are on and they are visible and lashes look full and lovely. With this it just seems like hard work. The end result is no better than a basic drugstore mascara. Positives : It doesn't clump. I got this in brown and it's a nice shade of brown. Cost £20. That's about $30 US at today's exchange rate. So it's more expensive than Lancome Virtuose, which I love. And it's double the price of MF Masterpiece Max. Honestly I'd think this was a £5 or £6 basic mascara if I didn't see the packaging. Disappointed in this.

About reviewer (22 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


5.0
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10 years ago

LOVE this mascara! I've literally tried them all and this one ranks right at the top. It's BLACK BLACK BLACK and it has massive staying power. Sometimes if I'm lazy and don't take off my makeup before bed - it's still there in the morning, no budging! It can clump, but no more so than any other mascara. I learned long ago to wipe excess off with a NON linty tissue before applying. This and Fresh SuperNova are my go to mascaras!

About reviewer (6 reviews)

Age36-43

SkinSensitive, Fair

HairBlond

EyesBlue


4.0
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10 years ago

At first, this mascara disappointed me a bit.. Especially after buying it on a whim. This mascara clumps... a lot, but if you get the hang of it, clumps aren't really a big problem. It flakes a bit towards the end of the day, but not too much. Compared to other mascaras, it does an amazing job at providing volume and holding a curl. I would buy this mascara again, if not for the price.

About reviewer (17 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


2.0
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10 years ago

I bought this after reading some good reviews... i don't like it at all and am considering throwing it out. It is clumpy and does not give good volume. I end up choosing my lash blast over this all the time.

About reviewer (4 reviews)

Age25-29

SkinDry, Olive

HairBlack

EyesBrown


4.0
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10 years ago

I am a big fan of shu products, most of them are excellent quality, but I was not overly impressed w/this mascara. It works fine, thickens and lenghtens well but w/a clump or two. No more impressive than other he mascaras imho.

About reviewer (456 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrown, Straight, Other

EyesHazel


3.0
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10 years ago

Now this is what i call love.. big time.. I was running out of my HG, the Eyes to kill by Armani, and i tried this one day, and OMG!!! this is amazing stuff!!! just giving the perfect drama to my lashes.. must have update: when it is drying out, now it not great, very flaky, very bad.. goo back to armani..

About reviewer (161 reviews)

Age25-29

SkinDry, Tan, Neutral

HairBrown, Straight, Medium

EyesBlue