This is a godsend for my aging, deep-set eyes. It's one of the few mauve (leaning blue rather than pink) shadows I can wear without looking like my eyes are bruised, and the tiny bit of shimmer in it makes me look awake. You can get a variety of looks with this one depending on how much you apply; I usually use a light wash to get a clean, polished look by adding liner and mascara. Like the other BB Cream Shadows, it's creamy, so the application is easy (I use a finger, which works perfectly), it wears all day without creasing and the color stays true. I still hate the packaging--it's tough to get a finger into that tiny opening--but I suppose it keeps the shadow from drying out quickly. I'm finding that the tiniest amount of fallout from powder shadows irritates my eyes, so I'm gradually switching to cream shadows for most occasions (plus it's quick and easy to apply, and there's no need to wash brushes). This has become a staple for me, and I will repurchase.